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Plural or singular keywords?

Discussion in 'Search Engine Optimisation' started by burningb, Sep 10, 2014.

  1. burningb

    burningb Affiliate affiliate

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    Plurals? May seem a dumb question but when you search a certain keyword in plural it may have say 50000 people searching for it, but search in the singular it may have 15000. Should u focus on one or the other or just try and grab the ones on the smaller search?

    I ask coz I noticed jays wineaeratorworld he focused on the singular

    Anyone?
     
  2. island

    island Affiliate affiliate

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    Focus on the key-phrase with the most traffic and least competition.
     

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