Phone Number or Keywords?

[PepperEvans]

Many website owners would rather have their phone number than their optimized keywords displayed on their PPC ads. Is there any logic to this?

 

[7searchGuys]

Hello PepperEvans,

I suppose the logic in this practice is that advertising your telephone number may save you $$ as the surfer may choose to use the telephone number to contact you as opposed to clicking on your ad. It puts out another point of contact for your business, which is good for you but may violate the terms and guidelines of your PPC provider. Definitely review these terms before trying this in your ad to ensure your ad operates uninterrupted.

Regards,
Cleo

 

[MattMcWilliams]

For SOME sites, it can also be a trust symbol...improving click through rates and conversions. It shows the searcher that you are not afraid to give your phone number.

 

[JimMask]

For PPC it doesn't matter if you have your keyword in the ads or not, its not Organic. you will be there on that spot. as Matt said putting up your phone number will let the viewers know that you are not afraid to give the phone number.