Optimizing the Past

[djbaxter]

The Blogging Tactic No One Is Talking About: Optimizing the Past
by Pamela Vaughan, HubSpot
June 17, 2015

As a result of HubSpot's ongoing historical optimization, we've been able to generate way more value from content we've published in the past. As a matter of fact ...

• [h=4]We've more than doubled the number of monthly leads generated by the old posts we've optimized.[/h]

• [h=4]We've increased the number of monthly organic search views of old posts we've optimized by an average of 106%.[/h]

So I'm going to tell you the story of the historical optimization project, explain what we've done to achieve those results, and touch on how you can do it, too. And for even more in-depth information about how to do historical optimization yourself, we've created a whole ebook on the subject. Download it here for free.

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