Needs your opinion. Newbie here

[LAOS]

Help, I am in a very competitive niche and running Bing Ads. I have at the moment 15k impressions but only 31 clicks which puts me at CTR .20% and .11 CPC. My bid right now is .15 and feel like the two times I raised my bid I've gotten a lot more impressions and clicks. Should I raise it more? Oh yea and Avg Pos is 5.31. So I would think raising bid would help out. I'm also thinking of taking Broad Keywords out. What's your thoughts?

 

[tyoussef]

Stay with exact much ,
but some people they go adroad and they capture extra keywords with the tracking tool then they go exact on the keywords that works well for them, that's cool if you have some cash to burn .
about bidding Don't care, always look at your CVR at the End . this is the right mindset .
but always try to make it smaller and this only can happen by optimising