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How does Facebook charge for website conversion ads?

Shanr02

Active Member
When you run a website conversion ad on Facebook will I only get charged when that certain action occurs? For example I set my conversion pixel to fire when someone makes a purchase. Will I only get charged when someone makes a purchase or will I also get charged for the clicks and impressions?
 
Is your FB ad in a PPC campaign? If so, then you get charged every time someone clicks your ad, regardless of whether or not they do anything after that.
 
Is your FB ad in a PPC campaign? If so, then you get charged every time someone clicks your ad, regardless of whether or not they do anything after that.
No it's in a website conversion campaign but I still get charged for impressions
 
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