Googles Universal Customized Search Result

[stephanie00]

Has anyone come to know about the universal customized search result of googlr. I guess it is going to bring bad news for the SEO's. If personalized search results are shown to different users there will be no use of doing SEO globally...
What are your thoughts???

 

[Pandadan]

you're not right. i'm sure, that conversion will increase in times

 

[icome]

SEO is still necessary I think, but it will be less important in future.