Today on SEM Synergy, SEO Bradley Leese shared research on two major Google updates that lit up the SEO space:
Caffeine (the infrastructure update) and
Mayday (the algorithm update).
The tricky thing about Caffeine and Mayday is that they?re both distinct and connected, having appeared at much the same time, either by coincidence, cover-up or necessity. By that I mean, right around the beginning of May, as the infrastructure update had SEOs on heightened alert despite assurances from the search engine that Caffeine wasn?t going to have any significant effect on rankings, suddenly there was admission of an algo update.
What?s the likelihood that those events occurred at the same time by sheer luck? Or, did Google employ slight of hand and misdirection by releasing a direct ranking change right in the middle of testing and analysis of Caffeine?s effects? Then there?s the third option. Could it be that Mayday required Caffeine or Caffeine needed Mayday in order to live up to its full potential?
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