Google Analytics Reports for IOS 9 Ad Blocking

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iOS 9 Content Blocking Reports For Google Analytics
by Ben Goodsell, MarketingLand
October 13, 2015

Last month, Apple launched the new iOS 9 — and with it, support for content blocking applications (e.g., ad blockers) for Apple mobile devices. Many saw this move as escalating the ongoing conflict surrounding ad blockers.

Furthermore, it’s not just ads that are being blocked by these apps — other types of content, including Google Analytics tracking and other JavaScript-based tagging, are being blocked, as well.

The good news is that there hasn’t been much impact yet, but it’s always good to be prepared as iOS 9 adoption grows. Using Google Analytics, this article attempts to explain how to quickly create reports showing the effect iOS 9 and ad blockers may be having on your site.

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