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Frequency Cap Or No Frequency Cap?

Discussion in 'Newbie Helpdesk' started by 7GreenDigits, Feb 18, 2015.

  1. 7GreenDigits

    7GreenDigits Affiliate affiliate

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    Hello all!

    Would like to find out from everyone on you view whether to use frequency cap or not for ppv/ppc campaign.

    Hope to hear from everyone soon!

    Cheers! =)
     
  2. World Leads

    World Leads Affiliate Manager Affiliate Manager affiliate

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    Hi,

    As for POF Campaigns we always suggest our affiliates to use around 3 per visit as a frequency cap - as long as your campaign is broad. If you are using very specific targeting settings you might want to change that to 5.

    However if you see that you are not getting much traffic you might want to raise the cap to a maximum of 7.

    Hope this helps you to run more successful campaigns in the future! :)


    Cheers,
    Zoltan
     
  3. 7GreenDigits

    7GreenDigits Affiliate affiliate

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    Thanks for sharing @World Leads ! That is very helpful! Will take it as a guide for my campaigns! =)

    Cheers!
     
    World Leads likes this.
  4. lrs1995

    lrs1995 Moderator moderator affiliate

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    I'd say keep your frequency cap as low as possible. Keep it at 3 MAX.
     
  5. captain47

    captain47 Affiliate affiliate

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    Research says a person needs to see an advert 7 times before he takes action. If you can afford it, go for 7.

    I have no solid proof that it works, I usually go for one or two views per hour while testing and then try and mess with it when I see steady conversions, but just wanted you to have that info out there.
     

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