Continue Or Pause This Capaign?

[endriul]

• Cut any 100% loss `landing page (campaign)` off when it reaches 700 impression with no return.
  that might get expensive

Do you mean offer page impressions?

 

[Graybeard]

what is the current conversion epc at the offer? --below os missing a cr rate
; (((10000 * 0.0005) / 1.5) / 0.70)/10
~ $0.4762 CPM for banners /cr at offer so a lot less

Do you mean offer page impressions?

offer page conversions PAY-OUT events

for instance at a 20% offer page conversions PAY-OUT events
BANNERS
10000 * 0.0005
5 referrals to the offer landing page
((CPM/(Conversions * AVG payout) * CR)/$vars {profit margin})
; ((10/(5*1.50) *.2)/.42)
~$ 0.63492063492063492063 CPM
; 7.5/6.35
~1.18110236220472440945 18% return (very minimal)

don't over pay for the traffic

 

[Graybeard]

`landing page (campaign)` off when it reaches 700 impressions with...
impressions AT THE landing page

banner -> landing page -> offer
you need to identify the funnel for each campaign with a number in you image and reference your question to that exact funnel. You are just a ball of confusion to understand. You have too many funnels to track.

this is what you need to know:

D/LP means Direct or Landing page

 

[endriul]

I know it's a bit messy here, but basically, I'm testing 2 offers. I divided it into 4 campaigns using 2 traffic sources to see which one converts better, and on 2 different devices: computer and mobile phone. Below, I've attached 2 screenshots from 2 different campaigns. I can also attach a report from each campaign separately, which includes landing page statistics and creatives. Thank you for your patience!

 

[Graybeard]

no more images
ANSI plain text
Seriously attach them as a txt file

you need a list of each campaign sorted out by the siteID to optimize a campaign.
that tracker 'should' be able to sort that way --read its documentationm

get rid if all the <30% click rate sites first Blacklist them. to qualify that site should have a reasonable number of datapoints

• siteID 123456 5000 banner impression and 0 CTR ban it <<< that idea
• siteID 123456 500 banner impression and 0 CTR give it more time.

 

[endriul]

As You said no more image. I pick This offer

		reports-visits	reports-visitsuniq	reports-clicks	reports-clicksuniq	reports-conversionconfirm	reports-conversions	reports-revenue	reports-epc	reports-cpc	reports-hiddenrevenue	reports-cost	reports-profit	reports-ctr	reports-cr	reports-roi	reports-conversionconfirmrevenue	reports-conversiondecline	reports-conversionnew	reports-conversionsent	reports-conversioncharge	reports-conversionconfirmhiddenrevenue	reports-impressions
		1098	1000	226	156	5	5	4.875	0.021571	0.099712	0	22.534926	-17.659926	20.582878	2.212389	-78.366914	4.875	0	0	5	0	0	0

Landing Page stats

landings-name	reports-visits	reports-visitsuniq	reports-clicks	reports-clicksuniq	reports-conversionconfirm	reports-conversions	reports-revenue	reports-epc	reports-cpc	reports-hiddenrevenue	reports-cost	reports-profit	reports-ctr	reports-cr	reports-roi	reports-conversionconfirmrevenue	reports-conversiondecline	reports-conversionnew	reports-conversionsent	reports-conversioncharge	reports-conversionconfirmhiddenrevenue	reports-impressions
1	370	336	87	61	3	3	2.925	0.033621	0.090407	0	7.865414	-4.940414	23.513514	3.448276	-62.811875	2.925	0	0	3	0	0	0
2	340	303	78	53	1	1	0.975	0.0125	0.083024	0	6.475887	-5.500887	22.941176	1.282051	-84.944147	0.975	0	0	1	0	0	0
3	185	175	39	30	1	1	0.975	0.025	0.117592	0	4.58609	-3.61109	21.081081	2.564103	-78.74006	0.975	0	0	1	0	0	0
4	103	96	8	6	0	0	0	0	0.187012	0	1.496094	-1.496094	7.76699	0	-100	0	0	0	0	0	0	0
5	100	90	14	6	0	0	0	0	0.150817	0	2.111441	-2.111441	14	0	-100	0	0	0	0	0	0	0

Site Id + impressions,clicks ictr from ad network

Site ID	CLICKS Ad network	CTR Ad network	IMPRESSIONS Ad network	reports-visits	reports-visitsuniq	reports-clicks	reports-clicksuniq	reports-conversionconfirm	reports-conversions	reports-revenue	reports-epc	reports-cpc	reports-hiddenrevenue	reports-cost	reports-profit	reports-ctr	reports-cr	reports-roi	reports-conversionconfirmrevenue	reports-conversiondecline	reports-conversionnew	reports-conversionsent	reports-conversioncharge	reports-conversionconfirmhiddenrevenue	reports-impressions
1	358	0.05%	675,385	364	335	76	53	2	2	1.95	0.025658	0.073187	0	5.562243	-3.612243	20.879121	2.631579	-64.9422	1.95	0	0	2	0	0	0
2	238	0.21%	114,411	241	217	31	22	0	0	0	0	0.172458	0	5.346197	-5.346197	12.863071	0	-100	0	0	0	0	0	0	0
3	54	0.07%	77,016	60	50	33	20	0	0	0	0	0.03831	0	1.264224	-1.264224	55	0	-100	0	0	0	0	0	0	0
4	45	0.08%	56,564	44	41	4	3	0	0	0	0	0.234103	0	0.936412	-0.936412	9.090909	0	-100	0	0	0	0	0	0	0
5	41	0.06%	67,787	40	36	12	8	0	0	0	0	0.099164	0	1.189971	-1.189971	30	0	-100	0	0	0	0	0	0	0
6	30	0.11%	28,212	31	29	10	9	0	0	0	0	0.083742	0	0.83742	-0.83742	32.258065	0	-100	0	0	0	0	0	0	0
7	29	0.03%	83,454	31	28	4	4	0	0	0	0	0.174756	0	0.699024	-0.699024	12.903226	0	-100	0	0	0	0	0	0	0
8	29	0.11%	27,251	30	26	1	1	1	1	0.975	0.975	0.828089	0	0.828089	0.146911	3.333333	100	17.740967	0.975	0	0	1	0	0	0
9	27	0.04%	67,259	25	23	3	3	0	0	0	0	0.187239	0	0.561717	-0.561717	12	0	-100	0	0	0	0	0	0	0
10	25	0.39%	6,364	24	24	2	2	0	0	0	0	0.26835	0	0.536701	-0.536701	8.333333	0	-100	0	0	0	0	0	0	0
11	24	0.33%	7,169	24	24	9	4	0	0	0	0	0.073063	0	0.657563	-0.657563	37.5	0	-100	0	0	0	0	0	0	0
12	22	0.35%	6,257	21	18	2	2	1	1	0.975	0.4875	0.264897	0	0.529794	0.445206	9.52381	50	84.033794	0.975	0	0	1	0	0	0
13	17	0.11%	15,376	19	14	0	0	0	0	0	0	0	0	0.389966	-0.389966	0	0	-100	0	0	0	0	0	0	0
14	16	0.08%	19,390	18	17	0	0	0	0	0	0	0	0	0.423269	-0.423269	0	0	-100	0	0	0	0	0	0	0
15	14	0.02%	62,047	16	13	5	4	1	1	0.975	0.195	0.065295	0	0.326475	0.648525	31.25	20	198.644613	0.975	0	0	1	0	0	0
16	12	0.03%	34,576	13	12	1	1	0	0	0	0	0.296276	0	0.296276	-0.296276	7.692308	0	-100	0	0	0	0	0	0	0
17	8	0.06%	13,243	9	8	3	3	0	0	0	0	0.08906	0	0.26718	-0.26718	33.333333	0	-100	0	0	0	0	0	0	0
18	8	0.10%	7,803	8	7	6	2	0	0	0	0	0.027129	0	0.162774	-0.162774	75	0	-100	0	0	0	0	0	0	0
19	7	0.01%	58,031	8	7	6	3	0	0	0	0	0.03506	0	0.210363	-0.210363	75	0	-100	0	0	0	0	0	0	0
20	6	0.02%	28,460	6	6	0	0	0	0	0	0	0	0	0.083574	-0.083574	0	0	-100	0	0	0	0	0	0	0
21	6	0.05%	13,033	6	5	0	0	0	0	0	0	0	0	0.145113	-0.145113	0	0	-100	0	0	0	0	0	0	0
22	6	0.59%	1,024	6	6	0	0	0	0	0	0	0	0	0.148566	-0.148566	0	0	-100	0	0	0	0	0	0	0
23	5	0.08%	6,062	4	4	1	1	0	0	0	0	0.073709	0	0.073709	-0.073709	25	0	-100	0	0	0	0	0	0	0
24	4	0.04%	10,096	4	4	1	1	0	0	0	0	0.071576	0	0.071576	-0.071576	25	0	-100	0	0	0	0	0	0	0
25	4	0.03%	14,691	3	3	0	0	0	0	0	0	0	0	0.065981	-0.065981	0	0	-100	0	0	0	0	0	0	0
26	4	0.16%	2,477	3	3	1	1	0	0	0	0	0.059027	0	0.059027	-0.059027	33.333333	0	-100	0	0	0	0	0	0	0
27	3	0.03%	9,855	3	3	1	1	0	0	0	0	0.076849	0	0.076849	-0.076849	33.333333	0	-100	0	0	0	0	0	0	0
28	3	0.01%	29,970	3	3	0	0	0	0	0	0	0	0	0.086789	-0.086789	0	0	-100	0	0	0	0	0	0	0
29	3	0.00%	72,747	3	3	0	0	0	0	0	0	0	0	0.055218	-0.055218	0	0	-100	0	0	0	0	0	0	0
30	3	0.27%	1,106	3	3	5	2	0	0	0	0	0.01206	0	0.0603	-0.0603	166.666667	0	-100	0	0	0	0	0	0	0
31	2	0.02%	10,037	3	3	1	1	0	0	0	0	0.067298	0	0.067298	-0.067298	33.333333	0	-100	0	0	0	0	0	0	0
32	2	0.02%	9,707	3	3	2	1	0	0	0	0	0.027478	0	0.054955	-0.054955	66.666667	0	-100	0	0	0	0	0	0	0
33	1	0.01%	10,031	2	2	0	0	0	0	0	0	0	0	0.038412	-0.038412	0	0	-100	0	0	0	0	0	0	0
34	1	0.01%	7,697	1	1	1	1	0	0	0	0	0.022681	0	0.022681	-0.022681	100	0	-100	0	0	0	0	0	0	0
35	1	0.01%	18,075	1	1	0	0	0	0	0	0	0	0	0.028947	-0.028947	0	0	-100	0	0	0	0	0	0	0
36	1	0.01%	11,216	1	1	0	0	0	0	0	0	0	0	0.024124	-0.024124	0	0	-100	0	0	0	0	0	0	0
37	1	0.01%	15,499	1	1	0	0	0	0	0	0	0	0	0.02642	-0.02642	0	0	-100	0	0	0	0	0	0	0

 

[endriul]

get rid if all the <30% click rate sites first Blacklist them. to qualify that site should have a reasonable number of datapoints

Lp click to the offer?

 

[Graybeard]

Lp click to the offer?

you would have to look at both points.
maybe > 20% -> offer it's an SOI freebie

I'll look the the data now --I just got back in at my desk.

 

[Graybeard]

you have a lot of duplicats check settings how many days is this?
Is the traffic to each LP the same? apples = apples?

Let's say your goal is > 15% for now
I would try to get to at least 500 uniqe each
conversionRate% is conversionconfirm/370RawVisits
for a freebie SOI that's not good

landing-Page​	RawVisits​	visitsUniq​	clicksRaw​	rawClickRate​	clicksUniq​	*c1rate-uniqe​	conversionconfirm​	conversionRate​
1​	370​	336​	87​	23.51%​	61​	18.15%​	3​	0.811%​
2​	340​	303​	78​	22.94%​	53​	17.49%​	1​	0.294%​
3​	185​	175​	39​	21.08%​	30​	17.14%​	1​	0.541%​
4​	103​	96​	8​	7.77%​	6​	6.25%​	0​	0.000%​
5​	100​	90​	14​	14.00%​	6​	6.67%​	0​	0.000%​

these are the core sites to keep
if you see some hope in some other you might add it.

Site ID​	epc​	cpc​
8​	0.975​	0.82809​
12​	0.4875​	0.2649​
15​	0.195​	0.0653​
1​	0.02566​	0.07319​
Averages	0.42079​	0.30787​

55% of that traffic looks like junk

37​	1​	0.01%​	15499​
all			1699378​
keepers
Site ID​	epc​	cpc​	IMPRESSIONS Ad network​
8​	0.975​	0.82809​	27251​
12​	0.4875​	0.2649​	6257​
15​	0.195​	0.0653​	62047​
1​	0.02566​	0.07319​	675385​
	0.42079​	0.30787​	770940​

 

[Graybeard]

Looking again: site #1 is very weak. You need to find what format and what bridge page (of yours) is working best and delete the others for that site --if possible --it's a bleeder really.
You also need a post-back confirmation of the customer ID and some other identifiers that you could add as a subid= (or similar) that may be hard to achieve. What can be posted back for that offer and how to track it?

Real optimization requires these values and a large scale.

I can programmatically create a unique ID for every referral. Can I get that value returned to me in a post-back of various events? Often not so any real optimization is not possible on that basis. So epc and your actual cpc (Not to be with confused with an ad CPC rate --they are not the same), cpc can be thought of as a landed cost or a cost per all final (through the funnel) referrals at the point-of-sale/or conversion. (offer or whatever the case).

Even ChatGPT didn't get it that clear ...
your actual cpc here is the cost for each referral whether successfully converted to a revenue event or not.
Landed cpc would be a better definition; landed at the point of conversion "LC" (landed cost) maybe as a made up acronym

 

[endriul]

I made some significant cuts today to losers and low-CTR site IDs. I noticed 3 conversions for the first campaign and 2 conversions for the second campaign. Interestingly, when I made these cuts, I saw a conversion from a site ID with a 5% CTR. However, most of the conversions are coming from site IDs with a 20% CTR or higher. I also paused the low-performing creatives and will see what happens next. Thanks for your advice, @Graybeard.

Btw I'm curious how many active campaigns do you run?

 

[Graybeard]

Just 1 target website.
If you mean a "campaign" in terms of the URL that I am sending traffic to 4 - 10 URLs as "landing pages"
It's on pause right now, just filed income taxes and before the SHTF (again --hopefully not) I have to finish some new bridge pages for new ads and maybe some SEO Organic indexing on a few relevant domains.

What I failed to add/mention previously:
Are you RON in each GEO (RON network)?
Or, age you grouping several GEO's that are similar in your campaigns?

Also, you need to collate these results by site to each landing page --some sites my perform significantly better on certain landing (Bridge Page) funnels to the actual sign-up at the offer.

 

[endriul]

Ok, paused those shitty campaigns and started 10 more. But from these 10 campaigns one looks decent(ststs below) to me I tested many GEO with one offer and this geo look legit:

landings-name	reports-visits	reports-visitsuniq	reports-clicks	reports-clicksuniq	reports-conversionconfirm	reports-conversions	reports-revenue	reports-epc	reports-cpc	reports-hiddenrevenue	reports-cost	reports-profit	reports-ctr	reports-cr	reports-roi	reports-conversionconfirmrevenue
Lander 1	1177	945	520	346	7	7	12.32	0.023692	0.026585	0	13.824422	-1.504422	44.180119	1.346154	-10.88235	12.32
Lander 2	579	438	265	169	6	6	10.78	0.040679	0.026516	0	7.026645	3.753355	45.768566	2.264151	53.416033	10.78
Lander 3	2	2	3	1	0	0	0	0	0.006917	0	0.020751	-0.020751	150	0	-100	0

 

[Graybeard]

You need to filter the traffic quality can you get all the IPs for reports-visits cross indexed by the siteID that they came from?

 

[endriul]

I left placements that give me positive ROI but I don't know how to check IPs.