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FB Ads+CPA Case Study (Very Small)

Discussion in 'Follow Alongs and Online Journeys' started by alamin_reb, Aug 31, 2014.

  1. alamin_reb

    alamin_reb Affiliate affiliate

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    Hi, I tried a gamine offer name walking dead. Payout is $1.60. Check Image for landing page and ad copy. No conversion till Now. [​IMG]


    [​IMG]


    [​IMG]
    Demography

    US
    Age=15-20
    Interest: Everything related to walking dead


    FB Stats:
    Website Clicks?
    29


    Reach?
    10,382


    Frequency?
    1.63


    Total Spent?
    $16.45


    Avg. Cost Per Website Click?
    $0.57

    CRT
    0.192%

    So fat it seems. This is going to be loser even though it's too small data to make any comment. I think there some problem with my landing page, demography and ad copy. I need to work on it.
     
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  3. oleg2014

    oleg2014 Affiliate affiliate

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    Make at least 5 different ads and test them with CPC model.
    $0.57/click its very expencive! Try different targeting and GEO if posible.
    There are a lot of good videos on YouTube, i am sure you will find good ideas there:
    facebook cpa - YouTube
    P.S. Are you targeting female too?
     
    alamin_reb likes this.
  4. servandosilva

    servandosilva Moderator moderator affiliate

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    Your clicks are very expensive to get positive ROI.
    Also, it doesn't look like a game landing page, honestly. It looks like an email subscription lander with an image of Walking dead.

    Do you know if this offer converts? What's the average EPC and CR?
     
    alamin_reb likes this.
  5. alamin_reb

    alamin_reb Affiliate affiliate

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    Thanks for the youtube link. But the allowed country is US only. Any tips to lower the cpc?
     
  6. alamin_reb

    alamin_reb Affiliate affiliate

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    EPC is 0.10 and CR is 1% on Peerfly. Thanks
     
  7. servandosilva

    servandosilva Moderator moderator affiliate

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    Well. Now you know can't make profit with that campaign.

    If your CPC is 0.57 (without counting the lander CTR) and the EPC is 0.1, you'll at least lose .47 cents per each visit.
    Either you work on your CTR or just drop it for another one.
     
    oleg2014 likes this.
  8. alamin_reb

    alamin_reb Affiliate affiliate

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    Thanks a lot. But I heard newtwork EPC doesn't matter. Anyway What should be ideal Payout for any offer for fb ads.
     
  9. servandosilva

    servandosilva Moderator moderator affiliate

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    Why wouldn't it matter? If there's volume, the EPC is something you can trust. Look for the top lists by volume and check their EPCs.

    There's no idea payout. It depends a lot on the country and several other variables such as your CTR/CPM.
     
  10. theazzy

    theazzy Affiliate affiliate

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    i think this offer payout is too low to use Facebook Ads :(
     

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