Difference between SEO and PPC
- Thread starter Meredith.Black
- Start date
SEO and PPC has no connection, SEO is for getting organic traffic from search engines , where as PPC is getting traffic on Payment. SEO results for business are far better then PPC.
Answer to this question is highly subjective and situational. PPC gives you instant traffic but its also very costly as you will have to be one of the highest bidders to be on top if your keyword is that famous. This is good for companies with deep pockets, but for a SME or a small player who does not have deep pocket, SEO is what is good.
But the best possible alternative is a combination of both. SEO gives your site better visibility being on the top ranks in organic search. It is a time consuming process which is continuous in nature. One has to keep the SEO efforts on everyday in order to be on top search list.
PPC is all about money. The more money you can spend the more high rank you will get.
But statistics shows that 80% of the searchers click on organic search than paid. In order to build a brand online, one has to keep visibility in mind Thus, use SEO for long term goal, and PPC for visibility in the initial stage. Once you have gained enough traffic with your SEO efforts, you can bid for lower rank in paid search or less expensive keyword or you can also remove PPC.
But the best possible alternative is a combination of both. SEO gives your site better visibility being on the top ranks in organic search. It is a time consuming process which is continuous in nature. One has to keep the SEO efforts on everyday in order to be on top search list.
PPC is all about money. The more money you can spend the more high rank you will get.
But statistics shows that 80% of the searchers click on organic search than paid. In order to build a brand online, one has to keep visibility in mind Thus, use SEO for long term goal, and PPC for visibility in the initial stage. Once you have gained enough traffic with your SEO efforts, you can bid for lower rank in paid search or less expensive keyword or you can also remove PPC.
Re:
SEO is part of SEM and PPC is a technique used in SEM.
PPC gets your website listed on search engines as soon as you sign up for it. Unlike SEO which requires lengthy campaigns, research and 'tweaking' in order to achieve a similar feat.
SEO is part of SEM and PPC is a technique used in SEM.
PPC gets your website listed on search engines as soon as you sign up for it. Unlike SEO which requires lengthy campaigns, research and 'tweaking' in order to achieve a similar feat.
Pay per Click (PPC) is a way for sites to appear in prominent positions on search engine results pages by paying the engine to display their results. WHERE AS...
IN SEO Site owners realised that if their site ranked higher in a search engines for a specific search, they would have a better chance of bringing traffic to that site.
IN SEO Site owners realised that if their site ranked higher in a search engines for a specific search, they would have a better chance of bringing traffic to that site.
I think SEO is more valuable in getting a lot of targeted traffic. Pay per click costs money. The expense rates on the side of SEO are probably much less
if you find organic ways to get your websites on good page rank.
if you find organic ways to get your websites on good page rank.
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