Hey there guys,
I trust that this post finds you all in excellent spirits, and having a pleasant weekend.
I'm wondering if anyone can clear up a bit of a mystery for me: looking at the programs offered by affiliate networks, it seems obvious that banners are really important marketing materials for helping affiliates drive conversions and earn commission.
However, from my observations, the following questions have arisen:
With very best wishes,
Alex Maxim
I trust that this post finds you all in excellent spirits, and having a pleasant weekend.
I'm wondering if anyone can clear up a bit of a mystery for me: looking at the programs offered by affiliate networks, it seems obvious that banners are really important marketing materials for helping affiliates drive conversions and earn commission.
However, from my observations, the following questions have arisen:
- Why are so many of the banners out there so poor (static, low resolution, dull photography, cheesy fonts)? Are there some kind of technical limitations (file format, size) imposed by the affiliate networks which effectively necessitate low-quality banners?
- Apart from banners, what other marketing materials help affiliates to sell stuff? I've seen various PPC-style ad copy sentences on sites such as clixGalore, but that's about it. What about videos, for example? What materials should merchants provide to make their affiliates happy?
With very best wishes,
Alex Maxim