I assume it's WP? I'm using Platinum SEO, like it better than All-in-one SEO. I used to use Easy WP SEO but with Google penalizing over optimized sites I don't rely on it so much now.
I use WordPress, there's really only 2 types of plugins you need. One for managing your tags, and one for optimizing your load times. Anything beyond that is just knowing how to market your site/service and how to properly do keyword research.
Yoast SEO for managing tags easily within WordPress and for auto-generating sitemaps.
W3 Total Cache for managing load times by compressing scripts, changing site behaviors for logged in vs logged out users, processing CDN information (I use MaxCDN, paid $40 for a TB of bandwidth, worthy investment)
WordPress's core permalink structure is strong enough
I modifiy htaccess for setting up 301 redirects, should I need them.
I should mention that I've been a developer for over a 14 years, and have been involved with online marketing/SEO since sometime in 2008, so a lot of this stuff is pretty simple, straight forward stuff to me. I'm happy to provide tips or answer questions relating to anything mentioned above, or related to them.
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