If you like to analyze consumer psychology as a way to help you gain insight to improve conversions, you'll enjoy the following post from SEOmoz.
Rand pulls important points from an outline of the book "<strong>Predictably Irrational - The Hidden Forces That Shape Our Decisions</strong>" that relate to online marketing and consumer purchase decisions. Here are a couple of the lessons Rand took away from the outline.
Rand pulls important points from an outline of the book "<strong>Predictably Irrational - The Hidden Forces That Shape Our Decisions</strong>" that relate to online marketing and consumer purchase decisions. Here are a couple of the lessons Rand took away from the outline.
<strong>Read the rest: <a href="http://www.seomoz.org/blog/10-irrational-human-behaviors-how-to-leverage-them-to-improve-web-marketing">10 Irrational Human Behaviors and How to Leverage Them to Improve Web Marketing</a></strong><strong><a href="http://www.seomoz.org/blog/10-irrational-human-behaviors-how-to-leverage-them-to-improve-web-marketing">10 Irrational Human Behaviors and How to Leverage Them to Improve Web Marketing</a></strong>
<strong>Lessons to Apply to Web Marketing:</strong>
* Take advantage of expectations - if you're selling a product or service and can enhance the perception of value/enjoyment, your market is likely to follow along and actually get more value/enjoyment.
* In contrast to the recommendations for offering something for free, be aware that users who get your product/service for "free" will place less value on it than those who've worked for it or bought it themselves.
* It's easier to get more money from your existing customers than it is to attract new ones (this marketing wisdom has been around forever, but applies particularly well given this psychology).