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Stop words for Facebook ads
Stop words are phrases that are blacklisted by Facebook by default. The social network only partially warns about such words in its rules. About many phrases, one can only understand by experience that it is not recommended to use them. Let's see what these words are.
Read the complete list of stop words in our article: Stop words for Facebook ads
Google highlights advantages of GA4 analytics
By linking data from your app through Google Analytics for Firebase SDK, GA4 offers comprehensive analytics and advanced measurement capabilities for both your app and website engagement.
Reasons to use GA4 for tracking various metrics in apps:
Privacy-Centric Approach:
- Google follows a privacy-centric policy.
- GA4 has access to different privacy settings and controls.
- Provides flexibility in complying with user privacy requirements.
App Campaign Performance:
- Features a versatile "App Campaign Performance" section.
- Enables quick campaign launches for apps.
- Offers extended bid strategy options and audience management tools.
- Helps attract users aligned with business goals.
Holistic View of Effectiveness:
- GA4 provides a comprehensive view of your website and iOS/Android apps.
- Serves as a supplementary analytics tool when using a Google-approved App Attribution Partner.
YouTube will stop showing recommendations to those who have disabled their watch history.
Only the search bar will remain on the main page.
YouTube has announced that it will allow users to hide recommendations on the platform. This can be done by disabling the saving of watch history in the account settings.
The service explained that if a user turns off this option and does not have a "significant previous watch history," they will not see the recommendations feed. The main page will only feature the search bar and the sidebar.
Representatives from YouTube stated that they began implementing these changes on August 8, 2023. The changes will be rolled out to all users over the course of several months. The company clarified that this option is aimed at those who prefer to search for videos rather than view recommendations.
Some users have already noticed the changes. One of them posted a screenshot showing the message "Your watch history is turned off" instead of recommended videos on the main page.
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There will no longer be active links in YouTube Shorts, and there won't be any in the comments either.
"Starting from August 31, 2023, links in descriptions and comments for Shorts will no longer be clickable. This will enhance protection against spam and fraud." - Google Help
Reddit Introduces Keyword-Based Targeting and Product Advertising
Reddit has introduced contextual targeting based on keywords and the option to advertise products. The platform has recently unveiled new features to help convert the community's value into profits. Contextual targeting using keywords and product advertising are the highlights.
People come to Reddit primarily to gather the latest information from live discussions. Within these discussions, an audience forms that brands can engage with to promote their products.
Contextual targeting based on keywords aims to address this. Brands can now be presented with active discussion threads and choose specific keywords to associate with their brand.
Given the substantial traffic from direct searches to Reddit discussion threads, this function will consistently attract the desired target audience. Threads on Reddit stay relevant as long as the topic remains current.
Additionally, Reddit will introduce Product Ads. This new ad format allows brands to target consumers who are already making purchases. Product Ads will display product descriptions, prices, and call-to-action buttons that direct users to the brand's product page.
Reddit is confident that these updates will enhance search quality and discovery for both brands and platform users. By leveraging the value of active communities, Reddit aims to create an effective environment for product promotion.
What to Consider When Advertising to Kazakhstan
Kazakhstan is considered a top-tier region for advertising, especially across various verticals. However, certain factors should be taken into account.
Below are current insights and advice to help you profitably advertise and succeed financially
Population
Kazakhstan is traditionally classified as a Tier-3 country. Yet, recent years have seen rapid development, potentially elevating it to the "second tier" soon. The nation boasts a robust economy and a growing quality of life.
The country is home to nearly 20 million people, with an average age of 31. Age distribution is approximately as follows:
- 0–14 years: 21.6%,
- 15–64 years: 71%,
- 65 years and above: 7.4%.
Kazakh is the official language, but around 85% of the population is proficient in Russian. This diminishes the need for extensive content adaptation.
Notable Feature to Focus On
The locals are still receptive to advertising, with relatively low "banner blindness." Bright creatives, such as banners showcasing hot offers and promotions, tend to generate higher conversion rates.
Additionally, influencer marketing is highly effective here. Collaborating with well-known individuals can significantly boost conversion rates. Utilizing direct advertising through bloggers is recommended.
Purchasing Power
Salaries in Kazakhstan continue to rise. The average monthly income is $669, comparable to some EU countries. The highest incomes are typically found in Atyrau, Mangistau, Astana, and Almaty.
However, higher incomes correspond to increased costs for goods, services, and utilities.
Credit Usage
The demand for loans has been consistently high. People usually take out loans for significant purchases, while microfinance institutions cater to those in need of smaller sums due to financial constraints.
Interestingly, half of borrowers now turn to installment plans and small loans to cover purchases. Deferred payments and the absence of overpayments drive this trend.
Internet Traffic
Approximately 85% of the population uses the internet. Traffic distribution among devices is as follows:
- Mobile: 79%,
- Desktop: 21%.
Traffic sources are similar to those in Russia, with slight differences in market share. For example, while Yandex accounts for 63% of search engine market share in Russia, Kazakhstan's equivalent is around 17%.
Instagram is the most popular app, followed by TikTok, Telegram, and YouTube. VKontakte and Facebook have less popularity.
In conclusion, Kazakhstan's GEO presents a promising testing ground. The country offers cost-effective and active traffic, potentially making it a valuable opportunity.
Pinterest has identified the best ways to monetize content on the platform
Do you enjoy browsing Pinterest in your free time? And you're not alone, along with 460 million people from all over the world who monthly turn to Pinterest for inspiration, ideas, and products. It's a "Goldmine" for content creators, playing a pivotal role in shifting users from passive scrolling to action. Pinterest has revealed how to achieve this quickly and effectively.
At the core of promoting any product or service on Pinterest are Pins. Platform users now have access to an enhanced Pins functionality that was previously limited, including adding active links, post-publish editing, image formatting within posts, music, stickers, and decals.
The toolkit is quite extensive, so the platform has shared insights into their effective utilization, to facilitate editing, publishing, monetization, and brand promotion for pinners and creators:
Integrate links into all Pins. It's simple, yet many crafters overlook this. Pinterest strongly recommends users to add links to all images, videos, and Pinterest TV livestreams to drive the audience to their product.
Post-publish editing: Users can craft Pins, resizing images, and editing Pin elements after publishing, including text, links, and titles. Visual user-friendliness is a key aspect of successful product promotion.
Track performance metrics: All video Pins now have expanded statistics, providing a comprehensive set of analytics for further optimizing brand promotion strategies.
These changes are expected to lead to even greater content diversity and create an appealing ecosystem for Pinterest authors and users.
External links have appeared in Telegram Ads.
Now, in Telegram Ads, you can direct your audience to a website, social media, video, article, or any other source through an advertisement directly.
What is known?
- When creating ads for external links, you still need to specify a channel. If there is a link in the ad's text, the URL of the channel is ignored, and the "Open website" button is displayed, which contains the link from the text.
- Links open in your device's browser, not in the WebApp application.
- No additional metrics have been added to track link clicks.
- Link shorteners cannot be used at the moment.
Types of Web Hosting
There are several types of hosting, and choosing the most suitable one depends on your needs and requirements for your website. Here are some of the main types of hosting:
Shared Hosting: In this type of hosting, your website is hosted on a server that is shared with other websites. It is an affordable option but may have limitations in terms of resources and performance.
Virtual Private Server (VPS) Hosting: VPS hosting provides a virtual private server dedicated to your website. It offers more control, flexibility, and resources compared to shared hosting.
READ MORE: Types of Web Hosting
How to reduce CPM in Facebook?
High bidding for impressions on Facebook is what many arbitrageurs struggle with. This applies to both beginners and seasoned webmasters. The reason is that Facebook's CPM (Cost Per Mille) depends on several factors that are challenging to account for:
- Niche and GEO competitiveness: For instance, the more people advertising on dating sites in Chile at a given time, the higher the advertising costs will be.
- Placement bidding: Each ad placement operates on its own auction, affecting costs.
- Date and seasonality: CPM might be significantly higher when running betting ads just before a major football championship compared to other days.
- Audience reach: The broader the chosen target audience, the lower the bidding costs.
There are also aspects that have little impact on the bidding costs, but for some reason, they are constantly discussed in arbitrage communities.
Read more: How to reduce CPM in Facebook?
