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Post-literacy about proxies for Facebook Ads
So, let's briefly go through the types of proxies:
1. Server-based - located in data centers and suitable for services like statistics/auto-filling, and on IPv6 addresses, you can generally work with anti-detection tools, but not on the weakest accounts. They are sold for a limited time, without traffic-based billing, cost very little, and have a normal speed. There is no IP address change via a link.
2. Residential - their IP addresses are presented as real home internet users' addresses, often sold addresses obtained through botnets or special applications. They are relatively expensive and not very stable (for example, because users can turn off their computers at any time). They are often sold with IP address changes over time - like every half an hour, etc. Billing is usually based on traffic. It doesn't make much sense to use such proxies on a permanent basis, except for working with trends. However, they are excellent for breakthrough strategies.
3. Mobile - purchased SIM cards from one or several operators are inserted into USB modems, after which a farm is set up. Billing can be based on both traffic and time, plus they usually provide a link to change the IP address (i.e., to restart the modem). They cost several tens of $$ per month. They are ideal for day-to-day work and can handle dozens of accounts.
VDS vs. VPS: Virtual Servers at a Crossroads
VDS stands for Virtual Dedicated Server, while VPS stands for Virtual Private Server. These terms are often used interchangeably and can refer to similar hosting solutions.
VDS or Virtual Dedicated Server typically refers to a hosting service that provides users with a virtual server that mimics the capabilities and functionalities of a dedicated physical server. It offers a higher level of control, flexibility, and dedicated resources compared to shared hosting. With a VDS, you have more freedom to customize your server settings and install software as per your requirements.
VPS or Virtual Private Server is also a virtualized server environment that provides a private and isolated hosting environment within a shared physical server. It offers similar benefits to a VDS, such as dedicated resources and flexibility, but it may have slight differences in terms of technical specifications or management options depending on the hosting provider.
When choosing between VDS and VPS, it's important to carefully consider your specific needs and requirements. Both options provide a higher level of control and resources compared to shared hosting, but VDS might offer more extensive customization options and dedicated resources. It's recommended to review the hosting packages, features, and specifications provided by different hosting providers to ensure they meet your specific needs before making a decision.
Can you run ads from LinkedIn in 2023: Understanding Arbitration from this Source
What if we tried working with platforms that aren't as commonly heard of? For example, with LinkedIn, where there should be a lot of traffic from Tier 1-2 countries, consisting of financially capable individuals who aren't tired of advertisements?
In this article, we will try to figure out if it's possible to generate traffic from LinkedIn in 2023, which verticals are suitable for ad campaigns, and how to obtain traffic from this platform.
What you need to know about LinkedIn:
LinkedIn is a platform for making professional connections. Currently, there are over 850 million registered users on LinkedIn worldwide.
More than 40% of LinkedIn users visit the platform daily. While the platform is international, it is most commonly used in the USA, India, Brazil, China, and many European countries.
LinkedIn is geared towards the professional community, and most users are connected to the business sphere. This creates a favorable environment for business-oriented advertising campaigns. Additionally, LinkedIn is used for classic verticals that aren't related to work or B2B.
The platform offers various ways to share content, including text posts, images, videos, and articles, providing ample opportunities to achieve User-Based Targeting (UBT).
Verticals for running traffic on LinkedIn:
LinkedIn is a platform with a substantial amount of financially capable and educated traffic. This means that offers related to enlargement, bedroom issues, utilities, or sweepstakes won't be suitable here. However, offers where payments are involved would be appropriate. You can focus on verticals such as:
Some campaigns can be run through LinkedIn Ads without cloaking, while others might require cloaking, and for some, you can utilize UBT.
- Cryptocurrency
- Gambling and betting
- Beauty products and dietary supplements
- E-commerce products
- Information products
- HR-related offers
- Dating and adult content
- Education
Working with LinkedIn can be done through two avenues:
In the first case, the platform has stringent moderation, and grey verticals would need cloaking. The second option is more complex but allows for running campaigns related to cryptocurrency, dating, adult content, and even various scams.
- Using LinkedIn Ads
- Generating User-Based Traffic (UBT)
LinkedIn Ads:
To enter LinkedIn Ads, you need to visit business.linkedin.com and click on "Create Ad". Afterward, fill in a couple of lines, agree to the platform's rules, and access the ad campaign dashboard. The structure of LinkedIn Ads resembles Facebook Ads.
There are advertisements, campaigns, and ad sets. You can test campaigns, analyze the audience and their behavior on your site, and gather conversion data. Just like Facebook, there's a Business Manager (BM) for managing multiple ad campaigns simultaneously.
By default, when creating a campaign, you have two goal options: increasing reach and increasing website visitors. But in the advanced mode, additional goals become available.
You can target by region, profile language, company industry, job levels, and responsibilities.
UBT:
Obtaining UBT from LinkedIn follows similar principles as other platforms. You will need trustworthy proxies, an anti-detection browser, and warmed-up accounts with completed information.
You can build a target audience within your contacts and post content with links to your offers. A downside of this method is that if your accounts are frequently reported, they might get blocked.
You can also engage in comment and private message spam. Currently, there's software available online that automates message distribution or contact adding. For example, in LinkedIn, you can see who visited your profile, so you can find software that automatically visits the profiles of your target audience.
UBT can be used for dating, scams, or cryptocurrency offers. Some manage to run HR, travel, and education campaigns this way. It all depends on your creativity.
For instance, there was recent news about a woman who managed to scam a user out of $9.2 million over a year. She initiated contact with him through LinkedIn.
Other uses of LinkedIn:
Apart from arbitrage, you can:
LinkedIn provides a platform with relatively high-quality traffic. For instance, LinkedIn has a lot of traffic suitable for OnlyFans since the audience here is busy with work and has disposable income for various subscriptions.
- Compile databases of potential employees and employers and sell them
- Gather databases for email campaigns and sell them
- Develop software for automating UBT acquisition
- Search for investors for projects
- Discover new advertisers
- Enhance brand visibility
- Improve profiles on other social networks and monetize them
In conclusion, LinkedIn is a platform where you can generate traffic for all your familiar verticals. Moreover, the quality of this traffic can be quite high if you use sound approaches. There's relatively little information about LinkedIn specifically for affiliate marketing. However, large teams often seek specialists for this platform, indicating that advertising is thriving there, most likely successfully. If mainstream sources aren't your preference, consider focusing on LinkedIn and testing traffic generation from this platform.
How to drive traffic from Reels in 2023
About YouTube Shorts removing active links, which everyone knows. Many webmasters using UBT with Shorts seek alternatives. What about Reels?
What to know about Reels?
Reels are short Instagram videos for any user. Up to 60 seconds per reel. Algorithms promote videos based on views and interactions.
Growing interest in Reels.
Preferred in some regions over TikTok/Shorts, e.g., India.
Stats: 9 in 10 users weekly watch Instagram videos.
53.9% Instagram Reels' audience is male, 46.1% female.
Up to 675.3 million users can see Instagram Reels ads.Global audience with free traffic potential.
Read more: How to drive traffic from Reels in 2023
Stop words for Facebook ads
Stop words are phrases that are blacklisted by Facebook by default. The social network only partially warns about such words in its rules. About many phrases, one can only understand by experience that it is not recommended to use them. Let's see what these words are.
Read the complete list of stop words in our article: Stop words for Facebook ads
Google highlights advantages of GA4 analytics
By linking data from your app through Google Analytics for Firebase SDK, GA4 offers comprehensive analytics and advanced measurement capabilities for both your app and website engagement.
Reasons to use GA4 for tracking various metrics in apps:
Privacy-Centric Approach:
- Google follows a privacy-centric policy.
- GA4 has access to different privacy settings and controls.
- Provides flexibility in complying with user privacy requirements.
App Campaign Performance:
- Features a versatile "App Campaign Performance" section.
- Enables quick campaign launches for apps.
- Offers extended bid strategy options and audience management tools.
- Helps attract users aligned with business goals.
Holistic View of Effectiveness:
- GA4 provides a comprehensive view of your website and iOS/Android apps.
- Serves as a supplementary analytics tool when using a Google-approved App Attribution Partner.
YouTube will stop showing recommendations to those who have disabled their watch history.
Only the search bar will remain on the main page.
YouTube has announced that it will allow users to hide recommendations on the platform. This can be done by disabling the saving of watch history in the account settings.
The service explained that if a user turns off this option and does not have a "significant previous watch history," they will not see the recommendations feed. The main page will only feature the search bar and the sidebar.
Representatives from YouTube stated that they began implementing these changes on August 8, 2023. The changes will be rolled out to all users over the course of several months. The company clarified that this option is aimed at those who prefer to search for videos rather than view recommendations.
Some users have already noticed the changes. One of them posted a screenshot showing the message "Your watch history is turned off" instead of recommended videos on the main page.
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There will no longer be active links in YouTube Shorts, and there won't be any in the comments either.
"Starting from August 31, 2023, links in descriptions and comments for Shorts will no longer be clickable. This will enhance protection against spam and fraud." - Google Help
Reddit Introduces Keyword-Based Targeting and Product Advertising
Reddit has introduced contextual targeting based on keywords and the option to advertise products. The platform has recently unveiled new features to help convert the community's value into profits. Contextual targeting using keywords and product advertising are the highlights.
People come to Reddit primarily to gather the latest information from live discussions. Within these discussions, an audience forms that brands can engage with to promote their products.
Contextual targeting based on keywords aims to address this. Brands can now be presented with active discussion threads and choose specific keywords to associate with their brand.
Given the substantial traffic from direct searches to Reddit discussion threads, this function will consistently attract the desired target audience. Threads on Reddit stay relevant as long as the topic remains current.
Additionally, Reddit will introduce Product Ads. This new ad format allows brands to target consumers who are already making purchases. Product Ads will display product descriptions, prices, and call-to-action buttons that direct users to the brand's product page.
Reddit is confident that these updates will enhance search quality and discovery for both brands and platform users. By leveraging the value of active communities, Reddit aims to create an effective environment for product promotion.
What to Consider When Advertising to Kazakhstan
Kazakhstan is considered a top-tier region for advertising, especially across various verticals. However, certain factors should be taken into account.
Below are current insights and advice to help you profitably advertise and succeed financially
Population
Kazakhstan is traditionally classified as a Tier-3 country. Yet, recent years have seen rapid development, potentially elevating it to the "second tier" soon. The nation boasts a robust economy and a growing quality of life.
The country is home to nearly 20 million people, with an average age of 31. Age distribution is approximately as follows:
- 0–14 years: 21.6%,
- 15–64 years: 71%,
- 65 years and above: 7.4%.
Kazakh is the official language, but around 85% of the population is proficient in Russian. This diminishes the need for extensive content adaptation.
Notable Feature to Focus On
The locals are still receptive to advertising, with relatively low "banner blindness." Bright creatives, such as banners showcasing hot offers and promotions, tend to generate higher conversion rates.
Additionally, influencer marketing is highly effective here. Collaborating with well-known individuals can significantly boost conversion rates. Utilizing direct advertising through bloggers is recommended.
Purchasing Power
Salaries in Kazakhstan continue to rise. The average monthly income is $669, comparable to some EU countries. The highest incomes are typically found in Atyrau, Mangistau, Astana, and Almaty.
However, higher incomes correspond to increased costs for goods, services, and utilities.
Credit Usage
The demand for loans has been consistently high. People usually take out loans for significant purchases, while microfinance institutions cater to those in need of smaller sums due to financial constraints.
Interestingly, half of borrowers now turn to installment plans and small loans to cover purchases. Deferred payments and the absence of overpayments drive this trend.
Internet Traffic
Approximately 85% of the population uses the internet. Traffic distribution among devices is as follows:
- Mobile: 79%,
- Desktop: 21%.
Traffic sources are similar to those in Russia, with slight differences in market share. For example, while Yandex accounts for 63% of search engine market share in Russia, Kazakhstan's equivalent is around 17%.
Instagram is the most popular app, followed by TikTok, Telegram, and YouTube. VKontakte and Facebook have less popularity.
In conclusion, Kazakhstan's GEO presents a promising testing ground. The country offers cost-effective and active traffic, potentially making it a valuable opportunity.
