I am relatively new to the AdWords and PPC world, but one book which helped me understand it and how to optimise adverts, campaigns, etc. was the Ultimate Guide to Google AdWords, so I would recommend picking up a copy of that to help you.
AdWords is the tool for setting up the sponsored adverts which you see on the Google results page after searching. The company which has advertised only pays if someone clicks on the advert which takes them to their website.
AdSense is the tool that website owners utilise to have adverts shown...
Its been in the press a fair number of times this week, but whose getting infuriated by Lily Allen's campaign about file sharing?
The most ironic thing that I thought at the beginning of the week was that she has been teamed up with James Blunt and Tinchy Stryder - where as Blur, Pink Flloyd...
As the others have said, black hat methods deceive search engines. The "benefits" are that it can help the position of your website in organic searches, however the disadvantage of it is that the major search engines frown upon this and have been known to remove websites from their search...
Hi.
My name's Neil and I have just joined a company building websites and figured that I would join a Forum which I can duck into to ask questions when conversations go over my head, as web mastery is something I am very new too!
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