Sex, health, and money are three subjects that will always be a source of concern for individuals. Not everyone can legally resolve a financial issue within a few days, but anyone can purchase dietary supplements to address an illness or enhance their sexual well-being. This is one of the reasons why adult nutra products will continue to attract interest from audiences for years to come.
In this article, we will explore the current state of the evergreen adult nutra niche in 2024. We will also discuss the recommended traffic sources and geos for promoting adult nutra offers and provide insights on creating effective marketing materials for such offers.
Experts from MyBid have discussed the relevance of these offers and identified three reasons why such offers will remain popular for a long time.
Creatives do not blind the audience. Every month, a new product appears on the market and strives to capture the attention of the audience. Marketers are aware of the demand for such drugs and therefore are coming up with more and more original approaches.
Medicine is in no hurry to develop. Third-world countries are still anti-leaders in the healthcare sector. The same applies to the intimate health of the population. Therefore, people are ready to resort to more accessible ways to solve problems: tablets, vitamins and creams.
Most traffic sources don't have strict regulations regarding creative formats for this vertical. As a result, websites can suddenly ban an advertising account without providing any explanation. This leads to unexpected financial and time costs. To avoid such issues, it’s better to work with ad networks that specialize in push notifications. In this format, ads are not moderated. This allows you to promote even the most explicit images without censorship and use bold approaches.
It’s obvious that the best traffic for adult nutra products comes from porn sites. And not just new ones but the long-running ones like xHamster, XVideos, PornHub, and the like. However, working with such sites can be quite expensive, as not all advertising networks can drive traffic from these websites. So instead they end up partnering and fetching traffic from small porn websites that may have some bot traffic.
However, some fully managed advertising networks like MyBid, have their own websites, which account for 90% of the traffic they send to the campaigns launched by the affiliates using their advertising network. These sites are constantly monitored and checked for quality. You can obtain clicks in Tier-1 countries starting from a price of $0.000169.
Tier-1 geos: Residents of these areas are often interested in products that address issues related to the genitourinary system. This includes treatments for conditions such as prostatitis and other diseases affecting the urinary and reproductive organs.
Tier-2 and Tier-3 geos: In these geos, the best products to promote are those that claim to enhance and enlarge intimate body parts, such as the penis, breasts, buttocks, and more. Additionally, products that are marketed as enhancers of testosterone levels and prolongers of sexual intercourse duration tend to perform well in these geos.
For example, regular push notifications may not reach users of Apple devices, and fans of Apple technology are often found in Tier-1 countries. Considering that drugs for the treatment of the genitourinary system are frequently purchased in these geos, it would be more advantageous to launch a campaign using the In-Page Push format. This way, you can gather the maximum target audience for your offers.
There are generally two approaches that affiliates use when creating advertisements for adult nutra offers:
Before selecting a specific geo, it is advisable to do some research on your target audience. While we have provided some general preferences in this article, it's important to note that each offer may have its unique characteristics. An easy way to gain a better understanding of these characteristics is to consult with your affiliate manager or advertiser. This will save the affiliate valuable time and money that would otherwise be spent on trial and error testing.
In this article, we will explore the current state of the evergreen adult nutra niche in 2024. We will also discuss the recommended traffic sources and geos for promoting adult nutra offers and provide insights on creating effective marketing materials for such offers.
Why adult nutra products will remain relevant in 2024
To understand why adult nutra products will continue to be relevant in 2024, let's first identify the types of products that fall under this category. Adult nutra products include:- Drugs that enhance potency, increase testosterone levels and prolong sexual intercourse.
- Ointments that claim to enlarge specific body parts such as the penis, breasts, buttocks, and more.
- Tablets and syrups that promise to treat conditions like prostatitis and other genitourinary system diseases.
Experts from MyBid have discussed the relevance of these offers and identified three reasons why such offers will remain popular for a long time.
- Persistent health issues: People continue to face health concerns, and statistics show that medical expenses are steadily rising. This includes problems related to sexual health, which can be extremely costly to treat through surgical interventions. As a result, individuals are more inclined to seek alternative and more affordable solutions, such as the use of dietary supplements and nutra.
Creatives do not blind the audience. Every month, a new product appears on the market and strives to capture the attention of the audience. Marketers are aware of the demand for such drugs and therefore are coming up with more and more original approaches.
Medicine is in no hurry to develop. Third-world countries are still anti-leaders in the healthcare sector. The same applies to the intimate health of the population. Therefore, people are ready to resort to more accessible ways to solve problems: tablets, vitamins and creams.
- Evolving marketing strategies: Each month, new products enter the market, all vying for the attention of consumers. Marketers are well aware of the demand for these types of medications and are constantly developing original and innovative approaches to capture the audience's attention. This continuous innovation in marketing strategies ensures that adult nutra products remain visible and appealing to the target audience.
- Slow progress in medicine: Developing countries often lag behind in advancements, especially in the healthcare sector. This also applies to addressing intimate health issues among the population. Consequently, people are more inclined to explore more accessible ways to solve their problems, such as relying on tablets, vitamins, and creams. The lack of progress in traditional medicine prompts individuals to seek alternatives, making adult nutra products a viable option for them.
Choosing traffic sources and geos
Traffic sources
When it comes to regular whitehat offers, you can promote them from any traffic source without much hassle. The creatives are generally moderated smoothly, and the offers don't raise any suspicion. However, adult nutra products and offers are a different story altogether.Most traffic sources don't have strict regulations regarding creative formats for this vertical. As a result, websites can suddenly ban an advertising account without providing any explanation. This leads to unexpected financial and time costs. To avoid such issues, it’s better to work with ad networks that specialize in push notifications. In this format, ads are not moderated. This allows you to promote even the most explicit images without censorship and use bold approaches.
It’s obvious that the best traffic for adult nutra products comes from porn sites. And not just new ones but the long-running ones like xHamster, XVideos, PornHub, and the like. However, working with such sites can be quite expensive, as not all advertising networks can drive traffic from these websites. So instead they end up partnering and fetching traffic from small porn websites that may have some bot traffic.
However, some fully managed advertising networks like MyBid, have their own websites, which account for 90% of the traffic they send to the campaigns launched by the affiliates using their advertising network. These sites are constantly monitored and checked for quality. You can obtain clicks in Tier-1 countries starting from a price of $0.000169.
GEOs
You can find leads for adult nutra products in any country, but different tiers have their own preferences and interests.Tier-1 geos: Residents of these areas are often interested in products that address issues related to the genitourinary system. This includes treatments for conditions such as prostatitis and other diseases affecting the urinary and reproductive organs.
Tier-2 and Tier-3 geos: In these geos, the best products to promote are those that claim to enhance and enlarge intimate body parts, such as the penis, breasts, buttocks, and more. Additionally, products that are marketed as enhancers of testosterone levels and prolongers of sexual intercourse duration tend to perform well in these geos.
Why advertising networks are the optimal source of traffic for adult nutra offers
There are three key reasons why it is beneficial to promote adult nutra offers from advertising networks:- Specialization in relevant verticals: Advertising networks typically specialize in specific verticals, including adult nutra. This specialization enables them to drive targeted and relevant audiences to the product pages, ensuring that the right people are exposed to the offers. In the case of MyBid, there is a pool of websites specifically suitable for promoting adult nutra products. Additionally, a personal manager can proactively create a list of such websites even before the advertising campaign begins and offer it to the affiliate.
- Offering various advertising formats: Advertising networks provide a range of advertising formats to choose from. For instance, MyBid offers six different formats. Different formats can be more effective in reaching specific audiences.
For example, regular push notifications may not reach users of Apple devices, and fans of Apple technology are often found in Tier-1 countries. Considering that drugs for the treatment of the genitourinary system are frequently purchased in these geos, it would be more advantageous to launch a campaign using the In-Page Push format. This way, you can gather the maximum target audience for your offers.
- Assistance with campaign management: Not all advertising networks offer this, but in fully-managed networks like MyBid, each affiliate is assigned a personal manager. This manager provides support throughout the campaign, assisting with its setup and ensuring comfortable conditions for cooperation. Having a dedicated manager allows affiliates to test, optimize, and scale ad campaigns efficiently.
How to prepare ad creatives for promoting an adult nutra campaign/offer
When preparing creatives for an advertising campaign, it's important to consider the specific format you're using. If you're advertising with push notifications, you don't need to worry about ad moderation, as it generally isn't carried out for this format. However, for other formats, you need to exercise caution, as the site administration may ban you if the images are too explicit. Your personal manager will assist you in this regard, offering appropriate creatives for the chosen format.There are generally two approaches that affiliates use when creating advertisements for adult nutra offers:
- Emotional approach: This approach focuses on showcasing the emotions of people who use the offer. It aims to evoke a strong emotional response from the audience. This approach is suitable for most offers within the adult nutra vertical.
- Indirect approach: This approach is used when direct promotion of the product is not possible or allowed in the selected format. For example, if you're advertising penis enlargers through pop-up ads and need to use a different approach, as direct promotion may increase the risk of a ban. In this case, you can employ an approach that indirectly relates to the product or uses suggestive elements.
Conclusion
When dealing with adult offers, it is recommended to use push notifications as the advertising format of choice. This format significantly reduces the risk of being banned for explicit content. Additionally, preparing advertisements for push notifications is relatively straightforward, requiring only two small images and a brief description of up to 72 characters. If you opt for In-Page Push, even just one image will be enough.Before selecting a specific geo, it is advisable to do some research on your target audience. While we have provided some general preferences in this article, it's important to note that each offer may have its unique characteristics. An easy way to gain a better understanding of these characteristics is to consult with your affiliate manager or advertiser. This will save the affiliate valuable time and money that would otherwise be spent on trial and error testing.
