The NY Times just reported about an undercover sting Yelp did on several businesses that were trying to buy fake reviews. Starting today the 1st 8 businesses will find their Yelp listings have a damning consumer warning on them.
Yelp is OUTING the businesses that it caught by covering up their reviews with the following notice. (Click to see full screenshot and read the story, which I tie in a little with G+ reviews.)
See it on Scoop.it, via Google Places Optimization & Local SEO News
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