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Words to Avoid on your Facebook Ads.
This guide will list the words you should be avoiding in your ad copy on Facebook Ads platform.
Words to Avoid
Facebook users don't like to be "sold" to. So the goal here is to make your Facebook ads as non-commercial and as effective as is reasonably possible, while doing an effective job for you as an advertiser. Sometimes the best thing to do is not be so direct with your ads.
If you have an ecommerce site and or you are selling something state the obvious such as price. Utilize the price in the headline, since it will be the second viewed item on an ad. Don't mention actionable words because users on Facebook do not like being 'told' what to do.
Here are some words that I found to try to avoid.
Buy. If you're using the word "buy" in your Facebook ads, you should considering changing the word to something friendlier. Such as, "add to cart", "download now"," try now"
Cost. The word "cost" can trigger, in your Facebook user's head, images of them opening their wallets. Which is not the goal here, and should be avoided. Instead, you might want to consider using words like, "investment", particularly when dealing with a business audience.
Complex. Try to avoid the word, "complex" even when you're using it as a negative. As in; "this is not complex". Instead, use words like, "simple"
Obligation. As in; "try with no obligation." It doesn't pay to remind people they may be under some obligation when they act. So try and avoid using this word, and replace it with another word effective word, such as, "evaluate"
No. Try to avoid using the word, "no" in your ads and landing pages. Instead of; "no-risk" try something like "zero-risk"
Sign. Try to avoid the word, "sign" because it will likely formulate images in your prospect of an obligation. As if they're signing a piece of paper. In marketing and Facebook marketing in particular, that's not the image we want to project. And most opportunities for prospects in Facebook advertising will never carry the same weight, as if they were signing a legal piece of paper
Deal. The word, "deal" is overused online. And likely will not be looked upon favorably by Facebook reviewers, unless it is genuinely something special. So it's probably not worth the risk to project the image of a "deal" that may not really be.
Submit. Avoid using the word "submit" on your web page action buttons. Nobody likes to submit to anything. Instead, use phrases like "get free trial," "send", or "add to cart."
Words are powerful
Words are powerful, they trigger emotions and feelings. An ad can feel bossy or assertive and the Facebook review team does not like that nor do the users of the Facebook community. So ads should be suttle but also have a firm action or message. Sometimes this can be hard to do and think of.
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May I know whether there's a guide in the Dojo on how to set up facebook campaigns?
