Why the Traditional Marketing Funnel is Sabotaging Your Conversions

[djbaxter]

Why the Traditional Marketing Funnel is Sabotaging Your Conversions
by Sherice Jacob, Kissmetrics.com
May 2016

The sales funnel. It all seems so smooth and simple, doesn’t it? Lots of prospects come in through the top, only to move in various, predictable stages like “Awareness” and “Discovery” only to come out the bottom as loyal, committed customers.

Except the reality of today’s sales and customer experience process is anything like that.

Things like brand advocacy, social media, and even our own experiences have changed the way we market to others. Why then should we stay stuck in this rigid, old funnel structure?

We shouldn’t – and today’s article will show you why.

According to the Harvard Business Review, there are a myriad of ways that people learn of and interact with a product. There are even times when customers don’t come through the top of the funnel, but rather somewhere in the middle...

...with networks like Twitter, Facebook and Pinterest always available at the tap of a button, the traditional sales funnel we all know and refer to ends up looking more like a pretzel, with twists, turns and overlaps at every corner.

Read more...