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Why should I continue SEO once I've gotten good rankings?

Hello, you need to maintain those good rankings because Google's algorithms are constantly changing. That's why.

SEO is not set in stone, and there are always new techniques coming up. You need to keep up to date.
 
Whether Google's algorithm change or not, but your competitors efforts may more weigh than yours. Since content is a traffic diverting source now, so need to keep on updating fresh content regularly to rank high in SERP.
 
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