Which LATAM GEO Is Most Underrated Right Now?

[Rivertraffic]

Brazil gets most of the attention.
Mexico is growing rapidly.

But what about Colombia, Peru, or Chile?
Which LATAM GEO do you think deserves more attention in 2026?
And why?

 

[DoubleImpactPR]

Uruguay is a smaller market, but with excellent purchasing power and user retention (based on my past as a dating advertiser).

Chile is another one that can do very well - the localization of ads tools and product needs to be very proper though. Latin America requires nuance.

 

[IamAmI]

Latin America on the Rise for 2026

 

[Rivertraffic]

Uruguay is a smaller market, but with excellent purchasing power and user retention (based on my past as a dating advertiser).

Chile is another one that can do very well - the localization of ads tools and product needs to be very proper though. Latin America requires nuance.

Good point about Uruguay.

It doesn't get mentioned very often, but strong purchasing power and user retention can make smaller GEOs surprisingly attractive.
We also agree on Chile — traffic quality can be strong, but localization often makes the difference between a profitable campaign and a failed one.
One thing we've noticed is that many advertisers still approach LATAM as a single region, while user behavior can vary significantly from country to country.

Have you seen any specific verticals performing particularly well in Uruguay recently?