What's a Landing Page?

[djbaxter]

What?s a Landing Page? 10 (Not So Dumb) Digital Marketing Questions, Answered
by Daphne Sidor, LeadPages.com
August 2015

A landing page is any web page you set up that?s designed to:

• Collect traffic (from one or several sources), and
• Prompt visitors to take a specific action.

Of course, that definition covers a lot of different kinds of pages. What?s more, the same exact page might be a landing page or not depending on how you use it.

Let?s play a quick game of "Landing Page or Not a Landing Page?" and consider some potentially tricky examples.

• Registration page for a webinar you?ve promoted on social media: Yep, definitely a landing page.

• Page listing your business?s address, hours, and contact information: Not a landing page?it doesn?t ask visitors to take further action.

• Pre-launch page where visitors can sign up to receive updates on your next product release: Landing page!

• Sales page promoting the benefits of one of your membership levels: Could definitely be a landing page, especially if it has a button to purchase or sign up.

• E-commerce page listing all your inventory: Probably not a landing page?it offers dozens (maybe hundreds) of potential choices for visitors to make, so the goal?s not well defined.

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