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What is your favorite copywriting book?

Discussion in 'Copywriting' started by GustavoWoltmann016, Jan 21, 2017.

  1. GustavoWoltmann016

    GustavoWoltmann016 Affiliate affiliate

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    What are your favorite copywriting book?

    One of my favorites are:
    • The Copywriting Adweek Handbook - Joe Sugarman
    • Scientific Advertising - Claude Hopkins
     
    tyoussef likes this.
  2. Voluum
  3. Ben@Advidi

    [email protected] Affiliate Manager Affiliate Manager affiliate

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    Ca$hvertising
    Ogilvy on Advertising
    Gary Halbert Letter (not a book; it's a free collection, like a swipe file: www.thegaryhalbertletter.com/)
    Hey, Whipple, Squeeze This
    All Marketers Are Liars
     
  4. Kinsle

    Kinsle Affiliate affiliate

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    i think the best books has already been mentioned so i'm going to add blogs which are also great on copywriting...
    • psychotactics.com/blog
    • digitalmarketer.com/blog
    • copyblogger.com
    Also permit me add one movie which every marketer should watch -
    The Wolf of WallStreet!!!
    One of the best lines in the movie is "We were selling garbage to garbage-men" Like it or not in this copywriting business - we find ourselves constantly selling not so great products (don't blame us as we clearly aren't product creators) - so we make sometimes a terrible product looks really with our copywriting!:affiliatefix:
     
    Last edited: Feb 1, 2017
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  5. Ben@Advidi

    [email protected] Affiliate Manager Affiliate Manager affiliate

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    Very good point about Wolf of Wall Street! There are lots of excellent copywriting tips to be found from seemingly unrelated sources... anything about sales, influence (think political thrillers) or psychology is great.
     
  6. helpless

    helpless Affiliate affiliate

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    completely agree, it should look at absolutely everybody
     
  7. Certified
    tyoussef

    tyoussef Moderator moderator Certified Vendor Service Manager affiliate

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    really good book .
    i didn't read it
    but a friend of mine said that it's the top :)
     
  8. khosango

    khosango Affiliate affiliate

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  9. azgold

    azgold Super Moderator Super Mod moderator affiliate

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    Yup, recommended reading for writing selling copy. :)
     
  10. Nishagupta

    Nishagupta Affiliate affiliate

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    Mine favorite is EMpower your writing by Farnoosh Brock
     
    azgold likes this.
  11. azgold

    azgold Super Moderator Super Mod moderator affiliate

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    Huh! Never heard of that one! Will have to look it up, thanks.
     
  12. Mansi shrivastav

    Mansi shrivastav Affiliate affiliate

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    My favourite copywriting book is Ogilvy on advertising and the elements of style.
     
    azgold likes this.
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