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What is the use of using keyword prominence?

Keyword prominence refers to how visually eye-catching a keyword is within a website. A keyword in the same exact font / format as the rest of the website won’t be nearly as prominent as a keyword bolded and within a link anchor. There aren’t any official rules to follow when considering keyword prominence, but it is something you should consider when designing your on-page SEO strategy.
 
Keyword Prominence is the term refer to right positioning of keyword throughout the webpage (HTML source code), these keywords which are mainly targeted keywords play vital role in displaying in SERPs on the first page. So using right keyword is as important as placing them at the right place for making an easy way for the crawlers to crawls them instantly.

The way you use keyword prominence will determine the crawler to find your website in SERPs, and the correct way of doing this is place your main keyword in Tittle as H1 tag or Put it on the beginning of your description.
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Keyword Prominence is the most important factor in Search Engine Optimization. We place the keyword prominence between the HTML tags. This will help you to give weightage to your website and will help you in drive the traffic to your site. Do not use same keyword on every page.
 
Keywords prominence is one of the various important factors for search engine optimization. It means, your keywords should be at prominent area in content of your web pages. To make higher prominence, you need to keep your keywords close to html tags such as <b> or <strong,>, <body>, <meta tag>, <Title>, <p>, <br>, <i> or <em>.

By practicing this method of optimization, you create weightage of your web page by keywords. Keep in mind that you should not target unique keyword on every page. While targeting keyword on page, you should follow right method of keyword targeting.

Example of Keyword Prominence:

Keyword = Keyword Prominence

<body>Keyword prominence is to place keyword near tags.</body>

Here we’re using keyword “Keyword Prominence” absolutely close to body tag. It will make prominence high and will help to optimize web page with keyword
 
Keywords prominence is nothing but, you have to show your keywords differently to google search engine, using Bold or Italic. If search engine crawl your website, it will give more preference to your keywords.
 
Keyword prominence refers to the prominent placement of keywords, phrases within web page. Prominent placement may be in the page header, meta tags.
 
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