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What is the importance of Local Listing?

local listing is an online reference to your business’s name, address and phone number (aka NAP) on other webpages—even if there is no link point to your website. An example of a local listing might be an online local business directory where your business is listed, but not linked to your website.
When it come to Local Map Ranking, Local Business Listings (Aka Citations) are a key component of the ranking algorithms in search engine like Google.
Number of other business listings referencing your business location(s) are important in search engine local ranking; however, NAP consistency and accuracy will always take precedence over volume.
 
Now a days local listing is more important from this you can increase local visitors to the website and increasing more traffic to the website.
 
if you actually have a real business and not just an affiliate website or something similar then you need to do local,

its basically what it says on the tin advertising to your local audience looking for the content you have.
 
Local promotion is really important if you have local-oriented business. Especially it is crucial for offline biz.
 
In SEO, Local listing is important because it is a part of Local SEO. With the help of local listing, your website or products will be promoting locally on search engine. With the help of your local information such as phone number, local address etc, search engine will be able to rank your website locally.
 
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