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What is the difference between unique page views and visitors

M.U.M. Abdul Maleque

Page views is an important phenomenon in terms of SEO of a website? Many terms are used in this case such as page views, visitors, etc. which are difficult to understand in real terms.

What is the clear distinction between unique page views and visitors?


A unique visitor is equivalent to a cookie in the browser. When you visit a site, you get a cookie that stays in the browser until you delete the cookie. If you visit a site twice, deleting that cookie after the first visit, you will be counted as two unique visitors. Unique visitors basically says "how many different cookies have visited this site".

Unique pageviews says how many visits have seen that unique page. If you see first the landing page, then another page, and then click your way to the landing page again - the landing page has had two pageviews, but only one unique pageview.