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What is the difference between content strategy and content marketing?

Discussion in 'Copywriting' started by eventplanner, Nov 16, 2017.

  1. eventplanner

    eventplanner Banned affiliate

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    What is the difference between content strategy and content marketing?
     
    Last edited by a moderator: Aug 18, 2018
  2. CPA Evolution
  3. azgold

    azgold Super Moderator Super Mod moderator affiliate

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    The strategy is your plan for your content - what is the goal of your content, who are you targeting, topics, editorial calendar, what order you want to release your articles, whose going to write them, etc.

    Marketing is....marketing. Driving traffic to your content (preferably targeted) and/or building your brand or product recognition.

    That's a pretty simple explanation but I think that basically covers it.
     
    Ian_murphy likes this.
  4. Zak Bard

    Zak Bard Affiliate affiliate

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    It's generally different concepts. Content marketing is wider.
     
  5. techsophia

    techsophia Affiliate affiliate

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    Hi

    Content strategies include several elements: the development of your value proposition; Promoting buyer person development, content mapping for each personality, developing website content, promoting and promoting content assets, flow policy, syndication, content within the content for SEO, editorial calendar, social media promotion, measurement etc.

    Content marketing is the process of communicating relevant messages to specific target audiences and individuals during their individual shopping cycles, which creates expertise because of ultimately sales for informing, educating and celebrating the possibilities, and at one point of time, Persistently and systematically

    Hope this helps you.
     
  6. daica85

    daica85 Affiliate Marketplace Seller affiliate

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    In content marketing, you have many content strategies and in each strategy you have many content tactics
     
  7. chanel majic

    chanel majic Affiliate affiliate

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    Based on my experience, content strategy is about planning while content marketing is an act of applying those plans you created for your website.
     
  8. Saad Rashid

    Saad Rashid Affiliate affiliate

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    Content Strategy: What to do and what content to make.
    Content Marketing: Promoting the content which has been made.
     
  9. Badboys

    Badboys Affiliate affiliate

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    Content Strategy is all-inclusive, while content marketing refers to a single part of an overall content strategy.
     
  10. SaraDVL

    SaraDVL Affiliate affiliate

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    In fact, understanding the differences between content marketing and content strategy, as well as planning how they can both work together, is one of the most important things you can do fundamentally for your business to succeed online and beyond.
     
  11. Graybeard

    Graybeard Well-Known Member affiliate

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    Noun adjunct

    In grammar, a noun adjunct or attributive noun or noun (pre)modifier is an optional noun that modifies another noun; it is a noun functioning as a pre-modifier in a noun phrase. For example, in the phrase "chicken soup" the noun adjunct "chicken" modifies the noun "soup". It is irrelevant whether the resulting compound noun is spelled in one or two parts. "Field" is a noun adjunct in both "field player" and "fieldhouse".[1]

    In real life (IRL) terms it's a phrase invented by the Internet to get attention. It's just *armpit wood*
     
  12. James Whitef

    James Whitef Affiliate affiliate

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    There is a world of difference between content strategy and content marketing.
    Content Strategy is all about to figure out what content will help your target audience and inspire them to take actions that boost your business to figuring out what content will help your target audience and inspire them to take actions that boost your business and Content Marketing is all about creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience.
     
    azgold likes this.
  13. Mansi shrivastav

    Mansi shrivastav Affiliate affiliate

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    The difference between content strategy and content marketing is, in strategy, you plan for your content, for example, the goal of your content, your target and your topic etc. and in marketing, you driving traffic to your content.
     
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