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What is the best set up to use Facebook ads for nutra vertical ?

Most 'nutra' offers, if seen, are not accepted by Facebook Ads.
I'm not saying people don't do it, but as lawyers say, nothing's illegal until you get caught.

So, you need to set up a cloaking funnel to show Facebook moderation something other than what you're actually selling, if it's nutra, ED, sexually orientated or some form of other prohibited content.

Cloaking can work and often doesn't work because if someone's triggered Facebook, they're not going to use a moderation IP range that this commonly known, so eventually you get caught and got to start all over again, and again, and again, and again.
 
For Nutra (nutraceutical) Facebook ads, the best setup usually includes:


  1. Compliant Creative: Avoid direct health claims or guarantees. Use lifestyle images or videos that focus on benefits without promising results.
  2. Targeting: Start broad, then narrow based on interests related to health, wellness, fitness, or specific supplements. Use Lookalike Audiences from your existing customers if possible.
  3. Landing Page: Clean, professional, and compliant with Facebook policies. Avoid making medical claims; focus on education and testimonials.
  4. Campaign Structure: Use Campaign Budget Optimization (CBO) with multiple ad sets to test audiences and creatives. Monitor closely and scale winners.
  5. Pixel & Tracking: Set up Facebook Pixel correctly to track conversions and retarget website visitors.
 
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