What is SEO copywriting, and why are you probably doing it wrong?

[adcash_team]

Let’s get straight to it: SEO copywriting is the lovechild of good writing and smart strategy. It’s the art of creating content that not only ranks high on Google but also makes actual humans want to click, read, and most importantly, act.

If your content ranks but doesn’t get clicked? Useless.
If your content gets clicked, but doesn’t get read? Equally useless.
SEO copywriting fixes both.

If you're ready to dive deeper, read our newest BLOG POST on SEO copywriting, and we'll walk you through:

So, what is SEO copywriting?
SEO copywriting ≠ blogging (but they are BFF's)
Core components of killer SEO copywriting
SEO vs AI
Why it matters

Do you use SEO copywriting in your content strategy?​

 

[azgold]

This is one of my favourite advice/tips in your blog post:

Let’s bust a myth: SEO copywriting isn’t just long-form blog posts stuffed with keywords. In fact, it’s often short, sharp, and conversion-driven.

I'm not sure that a lot of people distinguish between the two (blog posts vs SEO specifically for conversions).

Gotta give people a compelling reason to click and buy, preferably as soon as possible.

 

[brodyluton]

You are probably doing SEO copywriting wrong if you make common mistakes such as

Not starting with keyword research: Without identifying realistic and relevant keywords that people actually search for, your content won’t rank well no matter how well written it is