What Is Pay-Per-Click PPC..?

[Rakesh Mishra]

Pay per click (PPC), also called cost per click, is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically a website owner or a host of website) when the ad is clicked.

 

[sophiawils59]

PPC or pay per click is a digital advertising model in which the advertiser pays an amount (fixed or determined by auction) each time a user clicks on one of their ads to visit their website.

 

[Black Davil]

It is online advertising payment model in which payment is based solely on qualifying click-throughs. The advertiser only pays for qualifying clicks to the destination site based on a prearranged per-click rate.