Hi.
I was a little bit confused this week regarding my role as a publisher it turns out. I wrote this below in hope this could help other newbies clarify their role and perhaps start a discussion as what we are or see ourselves as publishers or affiliates.
Also for old timers it could be a chance to share with us how you saw your role as a publisher in the beginning
I was confuse a little bit about my job as an publisher (that works with a cpa network to promote an offer from a company) with the job of a salesman that works FOR the company that use the network.
I was taking things to much at heart as if I was part of that company. I was forgetting I am part of the cpa network and how the company runs its business with customer is NOT my problem. If the company has a bad customer services, it is their problem. It is the problem of the management if one of his employe is being a to aggressive salesman. In fact this could be what the company wants. Maybe the company wants a pushy salesman. As long the offer is legit it can be promoted.
I was advised also to say the least as possible and just focus on selling.
So this got me thinking that if I try to hold the customers (the leads) by the hand or be helpful it could backfire on me. I was thinking that explaining to potential customers the terms of the trials that I would be helpful and helping the sales as well.
I realized that if I had done that, I could of been in hot water. If for some reason, I created some sort of confusion or gave the wrong information it would be my fault. Being helpful is nice when you open the door to other people but when it comes to sales, it is the job of salesman or the sales department of that company. The same goes for the terms of use or the terms of the trial. Those are NOT my problem.
My job as a publisher is to advertise with landing page and drive traffic.
It is not my job to hold customers by the hand or to spell out for them the terms of a trial offer especially when these terms are right there on the page quite visible or sent in the box with the trial product as instructions written on paper.
I also was afraid for my reputation if I was doing an offer with one of my websites. I was afraid that upset people would spread a bad reputation about me because I promoted that offer.
My job as an affiliate or a publisher for a cpa network is to promote offers, drive traffic and make sales and do all of that as ethically as I can. Good ethics is not only good for building a good reputation for myself but it is also good for the offer, it is also good for the company using the cpa network AND also quite good for the cpa network.
In the end the disagreement between customers and companies are between customers and companies. We publishers are a bit like the walking advertising. We are like the people wearing costumes and carrying an advertising with us. We are like the owner of a huge billboard that advertise someone else product or someone else services. We just promote, draw attention, bring visibility, drive traffic and help make sales.
For some reason I just mixed the roles of salesman with that of an affiliate/publisher. Go figure.
Also, I noticed that quite a few complaints on website such as ripoffreport dot com comes from people that do not read the terms of use, terms of the trial offer (like how long they have for the trial). Also they are other people who just jump on the bandwagon without actually knowing what actually happened.
Sometimes the line between publisher and salesman can be a bit blurry.
I am a newbie who wants to do well but you know ... sometimes doing more to help can be a bad thing.
What do you guys think?
I was a little bit confused this week regarding my role as a publisher it turns out. I wrote this below in hope this could help other newbies clarify their role and perhaps start a discussion as what we are or see ourselves as publishers or affiliates.
Also for old timers it could be a chance to share with us how you saw your role as a publisher in the beginning
I was confuse a little bit about my job as an publisher (that works with a cpa network to promote an offer from a company) with the job of a salesman that works FOR the company that use the network.
I was taking things to much at heart as if I was part of that company. I was forgetting I am part of the cpa network and how the company runs its business with customer is NOT my problem. If the company has a bad customer services, it is their problem. It is the problem of the management if one of his employe is being a to aggressive salesman. In fact this could be what the company wants. Maybe the company wants a pushy salesman. As long the offer is legit it can be promoted.
I was advised also to say the least as possible and just focus on selling.
So this got me thinking that if I try to hold the customers (the leads) by the hand or be helpful it could backfire on me. I was thinking that explaining to potential customers the terms of the trials that I would be helpful and helping the sales as well.
I realized that if I had done that, I could of been in hot water. If for some reason, I created some sort of confusion or gave the wrong information it would be my fault. Being helpful is nice when you open the door to other people but when it comes to sales, it is the job of salesman or the sales department of that company. The same goes for the terms of use or the terms of the trial. Those are NOT my problem.
My job as a publisher is to advertise with landing page and drive traffic.
It is not my job to hold customers by the hand or to spell out for them the terms of a trial offer especially when these terms are right there on the page quite visible or sent in the box with the trial product as instructions written on paper.
I also was afraid for my reputation if I was doing an offer with one of my websites. I was afraid that upset people would spread a bad reputation about me because I promoted that offer.
My job as an affiliate or a publisher for a cpa network is to promote offers, drive traffic and make sales and do all of that as ethically as I can. Good ethics is not only good for building a good reputation for myself but it is also good for the offer, it is also good for the company using the cpa network AND also quite good for the cpa network.
In the end the disagreement between customers and companies are between customers and companies. We publishers are a bit like the walking advertising. We are like the people wearing costumes and carrying an advertising with us. We are like the owner of a huge billboard that advertise someone else product or someone else services. We just promote, draw attention, bring visibility, drive traffic and help make sales.
For some reason I just mixed the roles of salesman with that of an affiliate/publisher. Go figure.
Also, I noticed that quite a few complaints on website such as ripoffreport dot com comes from people that do not read the terms of use, terms of the trial offer (like how long they have for the trial). Also they are other people who just jump on the bandwagon without actually knowing what actually happened.
Sometimes the line between publisher and salesman can be a bit blurry.
I am a newbie who wants to do well but you know ... sometimes doing more to help can be a bad thing.
What do you guys think?
