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What is a Cohort in Google Analytics?

Discussion in 'Search Engine Optimisation' started by Varun Roy, May 14, 2020.

  1. Varun Roy

    Varun Roy Affiliate affiliate

    Hello Friends,

    What is a Cohort in Google Analytics and what are the benefits in term of seo?
    zuhamalik likes this.
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  3. Kristen brown

    Kristen brown Affiliate affiliate

    The Cohort Analysis report tells you how well your website is performing. And, it gives you in-depth insights into user behavior on your site.
  4. Graybeard

    Graybeard Well-Known Member affiliate

  5. Ricky Larson

    Ricky Larson Affiliate affiliate

    A cohort is a group of users who share a common characteristic that is identified in this report by an Analytics dimension. For example, all users with the same Acquisition Date belong to the same cohort. The Cohort Analysis report lets you isolate and analyze cohort behavior.
    Last edited by a moderator: Jun 1, 2020
  6. rakeshkapoor

    rakeshkapoor Affiliate affiliate

    So a cohort analysis is the analysis of a group of people. In this case, people who interacted with your website at the same date or date range.
    It lets you compare different user groups (cohorts) over time and helps you understand whether your business is improving or worsen

    There are four things you need to know about cohort analysis in Google Analytics:

    Cohort Type: Only option here is acquisition date. This is what goes on the vertical axis.

    Cohort Size: How large should the cohorts be? Do you want to divide your cohorts into days, weeks or months?

    Metric: This is the metric that is being measured for each cohort. This could be user retention, revenue, session duration or any other metric you want to dive into.

    Date range: This is the time period you want to review your cohorts. This can either be days, weeks or months, depending on what cohort size you have chosen.