Kristen brown
Active Member
The Cohort Analysis report tells you how well your website is performing. And, it gives you in-depth insights into user behavior on your site.
Graybeard
Well-Known Member
Cohorts are a group of people. Like users from a GEO or referred from an Advertising category
About cohorts - Analytics Help
About cohorts - Analytics Help
Ricky Larson
Member
A cohort is a group of users who share a common characteristic that is identified in this report by an Analytics dimension. For example, all users with the same Acquisition Date belong to the same cohort. The Cohort Analysis report lets you isolate and analyze cohort behavior.
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rakeshkapoor
New Member
So a cohort analysis is the analysis of a group of people. In this case, people who interacted with your website at the same date or date range.
It lets you compare different user groups (cohorts) over time and helps you understand whether your business is improving or worsen
There are four things you need to know about cohort analysis in Google Analytics:
Cohort Type: Only option here is acquisition date. This is what goes on the vertical axis.
Cohort Size: How large should the cohorts be? Do you want to divide your cohorts into days, weeks or months?
Metric: This is the metric that is being measured for each cohort. This could be user retention, revenue, session duration or any other metric you want to dive into.
Date range: This is the time period you want to review your cohorts. This can either be days, weeks or months, depending on what cohort size you have chosen.
It lets you compare different user groups (cohorts) over time and helps you understand whether your business is improving or worsen
There are four things you need to know about cohort analysis in Google Analytics:
Cohort Type: Only option here is acquisition date. This is what goes on the vertical axis.
Cohort Size: How large should the cohorts be? Do you want to divide your cohorts into days, weeks or months?
Metric: This is the metric that is being measured for each cohort. This could be user retention, revenue, session duration or any other metric you want to dive into.
Date range: This is the time period you want to review your cohorts. This can either be days, weeks or months, depending on what cohort size you have chosen.
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