What exactly is scaling

[Hbkseanmichael]

What does this mean?? From the advertiser side of things

 

[Graybeard]

Increasing a successful schema (pattern that works)

 

[awesomesauce]

Scaling = Getting more traffic, which in turn should equal more $$$

There are 2 methods: Horizontal and Vertical.

Vertical is increasing your budget.

Horizontal is porting the campaign to other similar traffic sources.