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What are the segments in Google analytics?

Discussion in 'Search Engine Optimisation' started by Varun Roy, May 28, 2020.

  1. Varun Roy

    Varun Roy Affiliate affiliate

    What are the segments in Google analytics and how to use them?
  2. Voluum
  3. Aditya007

    Aditya007 Affiliate affiliate

    Segments in google analytics, are basically a sub-set of your users based on some particular parameters or conditions.

    Some segments include:
    • Demographics: Users by demographic info
    • Technology: Users by their web and mobile technologies.
    • Date of First Session: User by when they first visited.
    • Traffic Sources: Users by the source
    • and some others
    Advanced segments include:
    • Conditions: Include or Exclude users based on some condition
    • Sequence: Include or Exclude users based on sequential conditions
    In google analytics, you can look for "+ Add Segment" button to create a segment and under "View Segments", you’ll find:
    • All: all the segments
    • System: Pre-built segments from Google Analytics.
    • Custom: Segments you’ve built yourself.
    • Selected: Segments that are currently active.
    • and some others
    Hope that helps :)
    Varun Roy likes this.