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What are the segments in Google analytics?

Discussion in 'Search Engine Optimisation' started by Varun Roy, May 28, 2020.

  1. Varun Roy

    Varun Roy Affiliate affiliate

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    What are the segments in Google analytics and how to use them?
     
  2. Voluum
  3. Aditya007

    Aditya007 Affiliate affiliate

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    Segments in google analytics, are basically a sub-set of your users based on some particular parameters or conditions.

    Some segments include:
    • Demographics: Users by demographic info
    • Technology: Users by their web and mobile technologies.
    • Date of First Session: User by when they first visited.
    • Traffic Sources: Users by the source
    • and some others
    Advanced segments include:
    • Conditions: Include or Exclude users based on some condition
    • Sequence: Include or Exclude users based on sequential conditions
    In google analytics, you can look for "+ Add Segment" button to create a segment and under "View Segments", you’ll find:
    • All: all the segments
    • System: Pre-built segments from Google Analytics.
    • Custom: Segments you’ve built yourself.
    • Selected: Segments that are currently active.
    • and some others
    Hope that helps :)
     
    Varun Roy likes this.
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