Just interested to know what others think of using press releases to promote an affiliate program. Does it really help? Or is it just one of the many things that needs to done to promote a program.
We issue press releases fairly frequently for our programs - to announce new launches, important program changes or updates, etc - and find they they are actually very worthwhile in terms of affiliate recruitment and branding.
We issue ours via PRWeb, and they provide some excellent (free) analytics on the readership when you use their services.
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