Hi guys!
I have noticed that a lot of corporate websites are written in very subject-specific language which is incomprehensible to most but absolute experts in the field (certainly not to normal people or general managers). Now my question: Why? Isn't it way more advisable to write web content in plain language that is understandable to anyone? Or is this considered "unprofessional"?
I have noticed that a lot of corporate websites are written in very subject-specific language which is incomprehensible to most but absolute experts in the field (certainly not to normal people or general managers). Now my question: Why? Isn't it way more advisable to write web content in plain language that is understandable to anyone? Or is this considered "unprofessional"?