I still don't have a fb account but I got this article in my inbox today from WebProNews. Apparently, fb is pulling a Googlesque maneouver on those who use their site for brand building. According to the article, some companies have seen a sudden drop of engaged users, up to 80%!
Anyway, here is a link to the article, if you're interested.
'Chilling' News for Brands on Facebook
Few of the post's comments (partials):
Anyway, here is a link to the article, if you're interested.
'Chilling' News for Brands on Facebook
Few of the post's comments (partials):
"I post a selection of content from my page and it would always get a decent reach. Links to quality articles (some of which have had over 2 million shares for individual articles) did use to get at least 70,000 impressions. Since the update, I am lucky to see 4000 impressions. From 3 million fans… WTF Facebook?"
"There is nearly zero benefit to having a brand page on Facebook, unless you’re willing to continually pay Facebook, for visibility.....It isn’t worth building an audience, when only 2.5% of my audience will see what I post, if I refuse to pay Facebook for advertising....Want a better social network? Try App.net – way better than Facebook."
"Not only are the posts on our Pages being throttled – the last post I “reached” 5 people out of 800. I am beginning to suspect that posts, with links, are also being throttled on our Personal Pages."
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