Top 8 strategies to be the trendiest publisher in 2025

[Galaksion Ad Network]

“This publisher is living in 2050!”
We all want to be visionaries in our own field, don’t we? Galaksion will get you a ticket to the future of website monetization — backed up by data from our trend experts.

Get an exclusive look at the most profitable ad formats, the best markets to take over, ad-tech novelties, AI optimization, and more forecasts for your wallet in 2025.

Knowledge is power, and a true webmaster has to be ahead of the game to be on top. Here are the 8 trends that will make your website go truly viral this year with Galaksion.

More clicks? Nah. Better clicks? Yes!

High traffic numbers alone are no longer enough. Advertisers now examine metrics like session duration, bounce rate, and conversion rate more than ever to ensure their budgets reach genuinely interested audiences. Low-quality or bot-driven traffic can result in lower CPMs and lost partnerships. Especially if a built-in antifraud system is involved.

Quick tip for webmasters: identify and block malicious traffic, reduce fake clicks and focus on attracting engaged visitors to maximize your long-term revenue from traffic. You can always reach out to our Galaksion qualified analytics experts for help.

Top 3 profitable website categories in 2025

Which website niches look especially bankable in 2025? We advise publishers to pay closer attention to these three gems:

• APK websites;
• Sport streaming websites;
• Free download websites.

As a publisher, you can create a website around a huge variety of topics — utilities, apps, movies, music, anime — and turn your audience’s interests into real profit. Find your niche, and the organic traffic will flow faster than someone can type “Formula 1 watch online free” into the search bar. Talking about sports…

Game on! Sports keep scoring profits for publishers

Trends come and go, but the love for sports is eternal.
2025 is set to be a thrilling year for sports, packed with major events like the ICC Champions Trophy, Formula One World Championship, Indian Premier League, 2024–25 UEFA Champions League, and more. Fans worldwide will be glued to action, creating the perfect moment for advertisers to jump in — and for you to cash in!

For that, use our classic monetization combo: pop-up + site button, tried and true. This year, you’ll also get access to our exclusive sports calendar, keeping you ahead of major events and ensuring your content is ready at the perfect moment.

AI: your go-to assistant

The truth about AI technologies: you can run, but you cannot hide. The smartest move is to integrate them into your workflow now to stay at the forefront of website creation. The future isn’t distant — it’s here and ready to help you handle the heavy lifting. What’s in it for you?

AI powers content creation, generating captivating articles, and improving readability. AI-driven SEO tools analyze trends, suggest keywords, and optimize metadata for higher rankings. It also improves website performance by detecting slow pages and recommending fixes. Have you heard that 74% of companies already collect ROI from their AI investments? It’s about time you join the tech kings (and you can look forward to more AI tools from Galaksion).

Keep in mind that AI cannot do your job 100%. You have to oversee the process, carefully check the content produced by genAI, and make executive decisions. AI is a great helper, but you are the boss.
Work smarter, rank higher, earn more — AI fuels it all!

Video ads: main character energy

Short-form videos like TikToks, Instagram Reels, and YouTube Shorts are stealing the spotlight.
In today’s digital landscape, ad content must be visually powerful, grabbing attention even on mute — especially for Gen Z.

How can publishers tap into the trend?
Ride the wave with Galaksion’s shuffle box and native banner — get ready for a splash in motion ads, GIF-style creatives, and even long-form videos on native banners. Smart TVs are the next big playground for video advertising — display a QR code on-screen and watch users go from their Netflix show straight to purchase.
The future of engagement is dynamic!

Staying in touch: the best messengers to replace Skype

Skype is shutting down on May 5th, 2025. As one chapter of Internet history ends, we are eager to dive into new ways of online business communication. Here are some options you can try as a publisher.

• Telegram

1 billion users. Cutting-edge technologies. Calls, texts, tools, maximum security. Popular in India, Brazil, Mexico, and much more. Mini Apps for traffic monetization and interest groups that form real connections. What’s not to love?

• Microsoft Teams

As suggested by developers, this is a secure alternative to Skype. FYI: your Skype account will be automatically transferred to Teams. We will see if it can stick as well as Skype did, but it works as a collaboration tool for business, with video calls, work chats, and cloud storage included.

• Facebook

This classic is a convenient option for business in 2025. Meta offers an easy-to-use interface and features you loved on Skype. Moreover, Galaksion team and dozens of necessary contacts will be within reach without additional sign-ups.

• Discord

If you love video games, you are 100% familiar with Discord. Best news: this service is super-flexible for business as well. Calls, chats, the ability to share files, servers catering to your interests, and a supportive community will work well for you as a publisher.


Pick whatever works best for you, and be mindful of security wherever you share business info. Let’s keep in touch:

• E-mail: publishers@galaksion.com
• Telegram
• Facebook
• LinkedIn
• Instagram
• X (Twitter)

Profit in 2025? It’s all about that addictive phone.
Moms, you were right. Our phones are tough to resist. In a good way for publishers.

As of now, mobile traffic makes up over 62% of web page views worldwide. It’s crucial that your website is user-friendly for smartphone enthusiasts! Moreover, Android optimization will be your key to growth in Tier-2 and Tier-3 GEOs, with 95% of the market share in India, 81% in Brazil, 77% in Mexico, and 74% in China.

Some tips for mobile compatibility:

• responsive web design;
• fast loading time;
• mobile-optimized images;
• large fonts;
• visible buttons big enough for thumb-clicking;
• regular tests for user experience.

Imagine the sweet 5 hours a regular smartphone user could spend each day on your website — and only your website… Team up with your Galaksion manager to supercharge your mobile traffic monetization results.

No cookies?

Browsers are giving up on supporting third-party cookies. What does it mean for affiliates?
Advertisers have to adapt to the shifts in user data privacy, and it affects targeting. With ads striving for hyper-personalization, publishers have to be two steps ahead.

Here are some alternatives (even tastier than third-party pastries):

• first-party data;
• contextual targeting;
• unique identification.

You are the master of your website. Introduce user sign-ups, surveys, polls, lead magnets — and level up your revenue.

Make sure you follow our trend digest to make your website go ultra-successful. Here’s to 2025x increased CPM

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Ready to fast-forward into the future? You are cooler than Marty McFly — if he showed up to 1955 in a self-driving Tesla!

Dear partner, it’s time we take our connection to the next level. With 10 years of experience and innovations, Galaksion Advertising Network has become a real game-changer in the affiliate market. Today, we are making a bold move by segmenting brands for advertisers and publishers. We will be taking care of your profit with resources and teams perfectly catered to your needs as a webmaster. Building on the best of Galaksion, we’re launching a new brand for publishers designed to make your experience more efficient and rewarding: Galaksion for Publishers

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