Hi all!
Just thought I will share with you some pointers I give out to new clients who had less success with their previous PPC campaigns.
For PayPerClick campaigns, don't just rely on using top keywords for your PPC campaign - this is the reason why others are failing. Bidding on top keywords will yield you less as competition for these are stiff already. The technique here is opting for other long tail keywords that is more likely to yield specific results because specific searches on long tail keywords or phrases are the ones that usually convert. Those who employ such search are more likely to buy IMO.
Also don't bid that high at first, weigh first what keywords convert in your niche after a test run so you will know what works and what doesn't.
What are your thoughts and other techniques?
Just thought I will share with you some pointers I give out to new clients who had less success with their previous PPC campaigns.
For PayPerClick campaigns, don't just rely on using top keywords for your PPC campaign - this is the reason why others are failing. Bidding on top keywords will yield you less as competition for these are stiff already. The technique here is opting for other long tail keywords that is more likely to yield specific results because specific searches on long tail keywords or phrases are the ones that usually convert. Those who employ such search are more likely to buy IMO.
Also don't bid that high at first, weigh first what keywords convert in your niche after a test run so you will know what works and what doesn't.
What are your thoughts and other techniques?
