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djbaxter
Guest
As some of you know, while I am not at all new to the internet, I am just starting to learn something about affiliate marketing.
One of the things I've found in reading blogs, ebooks, and article on affiliate marketing, and in viewing affiliate web pages is that there is a style in many of these sites which is not only common but apparently encouraged by many gurus. That style I can only describe as generally garish and extremely spammy looking, the kind of thing that any decent spam filter would intercept and funnel to the trash... I know you've seen these pages: Large font. Highlighted in yellow and red. Liberal use of exclamation marks. Liberal use of hyperbole and dubious claims purportedly backed by equally dubious testimonials and questionable science.
When I see one of these pages I'm reminded of the country fair hawker and snake oil salesman, the Billy Mays school of selling. And then I wonder why people use this style.
I assume it must be somewhat successful, although frankly I wonder who reads these pages and actually falls for the pitch. But I also wonder whether a more professional approach wouldn't be more successful.
Can those of you who've been in the business for a while and those of you just starting out like me tell me why this approach is popular? Or am I just misguided about its popularity?
Do you use it? Does it work for you?
One of the things I've found in reading blogs, ebooks, and article on affiliate marketing, and in viewing affiliate web pages is that there is a style in many of these sites which is not only common but apparently encouraged by many gurus. That style I can only describe as generally garish and extremely spammy looking, the kind of thing that any decent spam filter would intercept and funnel to the trash... I know you've seen these pages: Large font. Highlighted in yellow and red. Liberal use of exclamation marks. Liberal use of hyperbole and dubious claims purportedly backed by equally dubious testimonials and questionable science.
When I see one of these pages I'm reminded of the country fair hawker and snake oil salesman, the Billy Mays school of selling. And then I wonder why people use this style.
I assume it must be somewhat successful, although frankly I wonder who reads these pages and actually falls for the pitch. But I also wonder whether a more professional approach wouldn't be more successful.
Can those of you who've been in the business for a while and those of you just starting out like me tell me why this approach is popular? Or am I just misguided about its popularity?
Do you use it? Does it work for you?