Hey guys,
Have you been searching for how to run pop traffic ad campaigns?
If you have — then you are right where you need to be.
Read this comprehensive guide to learn the basics of everything pop ads, and get intel on how to start and scale your pop advertising.
Some of you may be wondering what are the benefits of pop traffic? And this is a good question.
Here’s a picture that lays out all the benefits of pop traffic for you so you know everything good about this ad format.
This is a brief description of all of the benefits of pop traffic, it highlights the viability of this as an ad format.
Now, it is possible to say that there are some disadvantages of pop traffic, too. For example, pop-up blockers or ad blocker extensions for your web browser that make this format invisible to some users.
However, another benefit of this ad format is the way that it has evolved to circumvent these ad blockers. Also, if the pop-ups or pop-unders are blocked the ad network does not record this as an impression so your spend is not wasted.
It’s important to say that engagement with the pop ad format is still going strong and volumes are some of the biggest in the advertising industry.
Looking for more pop advertising tips? Check out this article by @kjrocker to rock your pop campaigns.
In short, we have got to say absolutely yes. Pop still has high volumes and is one of the cheapest ad formats in affiliate marketing. Not to mention the fact it is a perfect place for beginner affiliates to dip their toes in the affiliate marketing waters.
If you use it wisely, pop ads can be incredibly effective in boosting your ROI for your affiliate marketing efforts. Although Ethan Zuckerman has now come out to say he is apologetic for creating pop ads, and this could lead some people to be wary of the ad format, there is no doubt that it is still an effective online advertising format.
You may be thinking that there are more promising digital marketing methods in 2021 such as social media, email marketing, and so on. But by no means does that mean that pop ads are dead, or to be forgotten.
Another thing that is unavoidable is the fact that every reputable ad network around is still providing pop traffic and discussing the benefits of both pop up and pop under ads.
Can you afford not to use them in your affiliate marketing strategy?
Every affiliate marketer wants to increase their conversion rates. And every affiliate marketing strategy needs optimization, no matter which ad format you choose, whether it’s pop, domain, push, or native ads. We’ll walk you through the things you need to be doing to ensure your affiliate offers have the best chance of success. Whether that’s testing them, using automation, tracking software, or using whitelists to help you.
We recommend that you set aside a testing budget for each campaign to ensure your traffic source has the possibility of conversions before you risk your entire budget and hope your campaign works.
Another way of testing your affiliate marketing campaigns rather than simply trial and error is a/b testing which will automatically increase your odds of a successful outcome.
This comes in the form of conversion testing, which is a feature available in all Zeropark campaigns. This allows you to avoid common campaign setup errors such as domain mismatches, incorrect tracking tokens, incorrect postback URL, and incorrect tracker setup.
It works via an algorithm called rule-based optimization (RBO). These are automatic adjustments to your campaigns that you choose, so you are still in control of your campaigns even when you are not there.
It works by having a set of instructions that change your campaigns when certain things happen, for example, if your CTR drops below a certain level, you can pause the campaign, or conversely, you can increase your bid if your CTR starts to go up. The amounts of increase and decrease can be all adjusted by you so your automatic campaigns can be tailored to your campaign needs.
Allowing your affiliate marketing campaigns to be auto-optimized based on the rules you pick to set saves you time, energy… and most importantly — money.
You are allowed to have up to six instructions that suit your business needs for each particular campaign. These particular instructions are IF-THEN, which means if a certain outcome occurs within the campaign, then a specific action is performed automatically. Pretty cool, right?
For example:
This is the simplest example of rule-based optimization, but it will save your campaign whether you are a beginner or an experienced affiliate.
Having said that, Zeropark has RBO available in every affiliate marketer who has set up conversion tracking. All you have to do is set the payout amount of your offer and your rules will be created for you.
And as always, if you have any doubts, you can get in contact with Zeropark’s support team, and don’t forget about our dedicated blog post on RBO.
We mention whitelists here as they can boost your campaign performance and increase your ROI when implemented properly. If you are not looking for campaign optimization tips then look away now. You can ask your account manager for a recent whitelist for pop traffic. And if you don’t have an account manager yet, our customer success team will be happy to help in providing you a whitelist based on your campaign parameters.
Need a whitelist? Sign up for Zeropark's Traffic Insights newsletter to receive weekly updates on the hottest sources, verticals, GEOs, and more!
Targeting is also an integral part of your campaign, as the more specific you are with segmenting your target audiences, the more likely you are to get interested visitors to view your offers. We recommend that you segment your campaign by device type, GEO, and always remember to stick to your niche.
The first thing we need to say is make sure your campaigns are at least split into mobile and desktop devices. After that, you can go optimize for iPhone or android down to individual software updates like the one above on mobile.
We would also recommend testing pop ads with both mobile and desktop, as there is an increased chance of visibility in each case respectively due to the way the ads are viewed on each device. But you won’t know what combination works best for you if you don’t test!
The GEOs that have been found to be working best for pop traffic recently can be seen below:
As long as you are running pop ads with the verticals mentioned in this article like e-commerce or sweepstakes you’ll be on the right track to be making money in whichever GEO you prefer.
Magda
Have you been searching for how to run pop traffic ad campaigns?
If you have — then you are right where you need to be.
Read this comprehensive guide to learn the basics of everything pop ads, and get intel on how to start and scale your pop advertising.
What are the benefits of pop ads?
Some of you may be wondering what are the benefits of pop traffic? And this is a good question.Here’s a picture that lays out all the benefits of pop traffic for you so you know everything good about this ad format.
This is a brief description of all of the benefits of pop traffic, it highlights the viability of this as an ad format.
Now, it is possible to say that there are some disadvantages of pop traffic, too. For example, pop-up blockers or ad blocker extensions for your web browser that make this format invisible to some users.
However, another benefit of this ad format is the way that it has evolved to circumvent these ad blockers. Also, if the pop-ups or pop-unders are blocked the ad network does not record this as an impression so your spend is not wasted.
It’s important to say that engagement with the pop ad format is still going strong and volumes are some of the biggest in the advertising industry.
Looking for more pop advertising tips? Check out this article by @kjrocker to rock your pop campaigns.
Is pop traffic still effective in 2021?
In short, we have got to say absolutely yes. Pop still has high volumes and is one of the cheapest ad formats in affiliate marketing. Not to mention the fact it is a perfect place for beginner affiliates to dip their toes in the affiliate marketing waters.
If you use it wisely, pop ads can be incredibly effective in boosting your ROI for your affiliate marketing efforts. Although Ethan Zuckerman has now come out to say he is apologetic for creating pop ads, and this could lead some people to be wary of the ad format, there is no doubt that it is still an effective online advertising format.
You may be thinking that there are more promising digital marketing methods in 2021 such as social media, email marketing, and so on. But by no means does that mean that pop ads are dead, or to be forgotten.
Another thing that is unavoidable is the fact that every reputable ad network around is still providing pop traffic and discussing the benefits of both pop up and pop under ads.
Can you afford not to use them in your affiliate marketing strategy?
Optimization
Every affiliate marketer wants to increase their conversion rates. And every affiliate marketing strategy needs optimization, no matter which ad format you choose, whether it’s pop, domain, push, or native ads. We’ll walk you through the things you need to be doing to ensure your affiliate offers have the best chance of success. Whether that’s testing them, using automation, tracking software, or using whitelists to help you.★ Test test test
Test test test. That’s always been a golden rule of affiliate marketing. If you fail to prepare your affiliate marketing strategy with testing... then you are preparing to fail.We recommend that you set aside a testing budget for each campaign to ensure your traffic source has the possibility of conversions before you risk your entire budget and hope your campaign works.
Another way of testing your affiliate marketing campaigns rather than simply trial and error is a/b testing which will automatically increase your odds of a successful outcome.
This comes in the form of conversion testing, which is a feature available in all Zeropark campaigns. This allows you to avoid common campaign setup errors such as domain mismatches, incorrect tracking tokens, incorrect postback URL, and incorrect tracker setup.
★ Rule-Based Optimization
If you want to make money while you sleep, then you need to implement a little automation magic into your campaigns. This will allow you to sleep soundly knowing your campaigns are not burning your entire budget while you are away. Let us explain exactly how this works.It works via an algorithm called rule-based optimization (RBO). These are automatic adjustments to your campaigns that you choose, so you are still in control of your campaigns even when you are not there.
It works by having a set of instructions that change your campaigns when certain things happen, for example, if your CTR drops below a certain level, you can pause the campaign, or conversely, you can increase your bid if your CTR starts to go up. The amounts of increase and decrease can be all adjusted by you so your automatic campaigns can be tailored to your campaign needs.
Allowing your affiliate marketing campaigns to be auto-optimized based on the rules you pick to set saves you time, energy… and most importantly — money.
You are allowed to have up to six instructions that suit your business needs for each particular campaign. These particular instructions are IF-THEN, which means if a certain outcome occurs within the campaign, then a specific action is performed automatically. Pretty cool, right?
For example:
This is the simplest example of rule-based optimization, but it will save your campaign whether you are a beginner or an experienced affiliate.
Having said that, Zeropark has RBO available in every affiliate marketer who has set up conversion tracking. All you have to do is set the payout amount of your offer and your rules will be created for you.
And as always, if you have any doubts, you can get in contact with Zeropark’s support team, and don’t forget about our dedicated blog post on RBO.
★ Whitelisting
First of all, it is important to tell you exactly what a whitelist is. In basic terms, it is a recommendation on traffic sources, verticals, GEOs, etc. that perform well together in a given period of time. These lists are not exactly a shortcut to success but a leg up. It’s what you do with the information on the list that will determine your profitability with the information provided.We mention whitelists here as they can boost your campaign performance and increase your ROI when implemented properly. If you are not looking for campaign optimization tips then look away now. You can ask your account manager for a recent whitelist for pop traffic. And if you don’t have an account manager yet, our customer success team will be happy to help in providing you a whitelist based on your campaign parameters.
Need a whitelist? Sign up for Zeropark's Traffic Insights newsletter to receive weekly updates on the hottest sources, verticals, GEOs, and more!
Targeting
Targeting is also an integral part of your campaign, as the more specific you are with segmenting your target audiences, the more likely you are to get interested visitors to view your offers. We recommend that you segment your campaign by device type, GEO, and always remember to stick to your niche.★ Devices
The type of device your target audience is most likely to use should always determine your offers and your landing pages. And if it isn’t optimized for this, you won’t be reaching as many potential customers as possible. This goes for the operating system, too. Just like with the new iOS 14.5 update, there are always more ways to segment your affiliate marketing campaigns so they are optimized for the best possible conversion rate.The first thing we need to say is make sure your campaigns are at least split into mobile and desktop devices. After that, you can go optimize for iPhone or android down to individual software updates like the one above on mobile.
We would also recommend testing pop ads with both mobile and desktop, as there is an increased chance of visibility in each case respectively due to the way the ads are viewed on each device. But you won’t know what combination works best for you if you don’t test!
★ GEOs
It’s also important to focus on the right parts of the world for your traffic, as some areas are more expensive than others, and some convert best for particular verticals and device types. One way to find out what works best is through experimenting, and we have mentioned above that a whitelist might give you a hand in working out which GEO works best for youThe GEOs that have been found to be working best for pop traffic recently can be seen below:
As long as you are running pop ads with the verticals mentioned in this article like e-commerce or sweepstakes you’ll be on the right track to be making money in whichever GEO you prefer.
If you want to learn about:
- How does a pop-up ad work?
- Which are better pop-ups or pop-unders/pops or domain traffic?
- Whare are the best verticals for pop ads?
Magda
