The Taco Bell Marketing Method

[djbaxter]

The Taco Bell Marketing Method
by Jonathan Volk
April 3, 2010

When's the last time you went to Taco bell? If you're like me and LOVE taco bell, it was probably pretty recent.

Now, when you were ordering your food, did you notice anything different about the order as compared to McDonalds, Wendy's, Burger King, etc?

Every time I have gone, either before or at the end of the order, the cashier asked me if I would like to try a caramel empanada or one of their new smoothie drinks.

Why? Because they can't offer you a bigger taco or bigger burrito like McDonalds can offer you a bigger drink and fry.

I don't have have any numbers or statistics for how many people take the offers that Taco Bell offers but I bet it's at the very least a few percent.

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