The Ageless Entrepreneur: It's Never Too Early or Too Late

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Ageless Entrepreneur Shows It's Never Too Late
by Charles Franklin, Small Biz Trends
May 2, 2015

In marketing and in business, age is often seen as a negative. If you get too old, you need to retire. If you are too young, you don?t have experience. Millennials are addicted to social media and Baby Boomers are addicted to the ?good old days?. In the job market, Millennials are often pitted against older generations, who have more experience. On a larger scale, companies who have been around for a long time are battling start-ups for the hearts and minds of customers who don?t see business the way older generations did...

Fred Dawkins would agree with you. He would also agree that everyone (individuals and businesses) have to find a better way to cope with these rapid changes. His approach, however, is not to focus on inventing the next tech startup or on chatting with Millennials on Twitter.

Dawkins is the author of Ageless Entrepreneur: Never Too Early, Never Too Late. He believes that the answer lies in expanding the idea of entrepreneurship, no matter if you are 17 or 71. He wants small businesses to stop fearing the ?big companies? and thrive within their niche.

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