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The Affiliate Donkey That Fell in the Well - Great Lesson

Discussion in 'General Affiliate Marketing Forum' started by Linda Buquet, Sep 12, 2007.

  1. Linda Buquet

    Linda Buquet <span style="color: #daa520;font-weight: bold;">Me

    I love this cool <strong><a target="_new" href="http://www.mooseontheloose.co.uk/affiliate-marketing-is-like-a-parable-dont-cull-non-performing-affiliates.html">Moose on the Loose Parable</a></strong>.

    <a target="_new" href="http://www.flickr.com/photos/10935614@N07/1139700932/"><img src="http://farm2.static.flickr.com/1388/1139700932_d955f8c8cd_m.jpg" alt="smiling donkey" align="left" hspace="10" /></a>

    ?One day a farmer?s donkey (the affiliate) fell down into a well. The animal lay quietly for hours until the farmer (the merchant) eventually noticed him, as the farmer (the merchant) couldn?t be bothered to figure out what to do. He finally decided the animal (the affiliate) was old & useless, and that the well needed to be covered anyway and that it just wasn?t worth retrieving the donkey (the affiliate). So he invited all his neighbours (other merchants & maybe the network) to come over and help him. They all grabbed a shovel and began to shovel dirt into the well.

    At first, the donkey (the affiliate) realised what was happening and cried horribly. Then, to everyone?s amazement, he quietened down. A few shovel loads later, the farmer (the merchant) finally looked down the well and was astonished at what he saw. <strong>With every shovel of dirt that hit his back, the donkey (the affiliate) was doing something amazing. He would shake it off and take a step up.</strong> As the farmer?s neighbours (other merchants & maybe the network) continued to shovel dirt on top of the animal (the affiliate), he (the affiliate) would shake it off and take a step up. Pretty soon, everyone was amazed as the donkey (the affiliate) stepped up over the edge of the well and trotted off!

    <strong>"Life is going to shovel dirt on you, all kinds of dirt. The trick to getting out of the well is to
    shake it off and take a step up."</strong>

    There are several lessons to be learned from this parable:

    <strong>DONKEY AFFILIATE LESSONS</strong>
    If Google drops you "shake it off and take a step up." If a merchant drops you find a new merchant and "take a step up." Whatever challenge you run into in this business, find a way to go around it or over it, then "shake it off and take a step up!"

    <strong>FARMER MERCHANT LESSONS</strong>
    1) Never underestimate the determination of an affiliate!
    2) Don't be too anxious about culling your affiliate herd - some of them could be Donkeys! ;-)

    Head over to <a target="_new" href="http://www.mooseontheloose.co.uk/affiliate-marketing-is-like-a-parable-dont-cull-non-performing-affiliates.html">Moose on the Loose</a> and read his analysis of the parable.
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