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the Adcopy that makes me convert on Black Friday!

The single line "We will not be holding a cyber Monday deal" strikes the fear, time constraint and the possibility to lose out on this offer and having to wait 1 year till next year Black Friday for the same price offer in me. Forces me to think hard whether I should get it and converts.

But in reality the offer is still available on Cyber Monday.
Some marketing technique to learn here.
However, I reckon even if people knew about this, the trick still works because when you are the targeted profile and in the shoes of the consumer, you think differently. Even you know this is marketing technique but
potential targeted consumer + good offer = conversion!


27th Nov 2015 (Black Friday Offer)
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30th Nov 2015 (Cyber Monday Offer)
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