Hi all,
Have had lots of advice, and have taken a little from everyone who's been kind enough to give it.
Here are the daily results of my testing so far.
September 14
Impressions : 13,800
3 clicks
CTR : 0.022%
Started POF mature dating campaign as follows;
• Targeting : Males
• Age group : 50 - 55
• 7 different images with 3 texts to create 21 creatives
• Daily budget : $15
• CPC : 0.36 cents
• Marital status : Divorced/widowed
• Body type : Few extra lbs/average
• Education : Some college
• Drinking habits : Social
• Frequency : Evenly as opposed to asap
Working with the above, was getting very few impressions and after 36 hours, had only 3 clicks and spent only $8.
September 15
Impressions : 9,300
4 clicks
CTR : 0.043%
Continuing with testing
September 16
Impressions : 37,000
Clicks : 22
CTR : 0.059%
• Added two more age groups; 56 – 61 and 61 – 70, and ran as three separate campaigns, in rotation.
• Removed the education and drinking habits to give the creatives wider exposure, but kept everything else the same. This resulted in a lot more impressions and a higher CTR, but still no conversions.
September 17
Impressions : 38,000
Clicks : 22
CTR : 0.058%
• Bought and read 'Ca$hvertising'.
• Modified the ads in line with the advice in the book, and once they'd been approved, continued with testing. This time, the CTR was much higher
September 18
Impressions : 68,500
Clicks : 38
CTR : 0.055%
Continuing with testing
19th September
Impressions : 55,000
Clicks : 41
CTR : 0.074%
• First conversion
20 September
Impressions : 58,000
Clicks : 68
CTR : 0.117%
• 5 conversions
• Started another campaign targeting women – same three age groups
21 September
Impressions : 59,000
Clicks : 34
CTR : 0.057%
• 1 conversion
• Removed divorced/widowed
• Changed the frequency cap from 3 to 5
• Paused any creatives which had either no clicks, or a very low CTR, after 5,000 impressions and left the remaining creatives to run
22 September
Impressions : 62,500
Clicks : 53
CTR : 0.085%
• 2 conversions
• Reinstated divorced/widowed
• Changed the frequency cap back to 3
23 September
Impressions : 69,000
Clicks : 61
CTR : 0.088%
• 1 conversion
• Have paused all current campaigns whilst I give some thought as to how I can improve the CTR and conversion rate. Any help/advice on this particular point would be appreciated please – thanks
24 September (today)
• Started two more campaigns targeting men and women aged between 61 – 70
• 2 conversions so far today
I hope this information might be of use to someone. - I hope it all makes sense!
Like I said, I’d be grateful for any feedback please – in the meantime, I’m continuing with testing and will post back here with further results.
Thanks,
Sherrie
EDIT : September 25
Forgot to mention that I have spent a total of $168 to achieve 12 conversions, and earned $72, so the ROI is pretty dismal.
However, I wasn't sure I'd make anything at all, so I'm taking on board what I've learned and hoping it'll work better when I apply it in my next campaign.
Also, as per some very helpful advice from Ben, I've decided to stop the campaigns subject of this case study, and am starting over with what I hope will be a more profitable one.
Will post again here when I have some results.
Have had lots of advice, and have taken a little from everyone who's been kind enough to give it.
Here are the daily results of my testing so far.
September 14
Impressions : 13,800
3 clicks
CTR : 0.022%
Started POF mature dating campaign as follows;
• Targeting : Males
• Age group : 50 - 55
• 7 different images with 3 texts to create 21 creatives
• Daily budget : $15
• CPC : 0.36 cents
• Marital status : Divorced/widowed
• Body type : Few extra lbs/average
• Education : Some college
• Drinking habits : Social
• Frequency : Evenly as opposed to asap
Working with the above, was getting very few impressions and after 36 hours, had only 3 clicks and spent only $8.
September 15
Impressions : 9,300
4 clicks
CTR : 0.043%
Continuing with testing
September 16
Impressions : 37,000
Clicks : 22
CTR : 0.059%
• Added two more age groups; 56 – 61 and 61 – 70, and ran as three separate campaigns, in rotation.
• Removed the education and drinking habits to give the creatives wider exposure, but kept everything else the same. This resulted in a lot more impressions and a higher CTR, but still no conversions.
September 17
Impressions : 38,000
Clicks : 22
CTR : 0.058%
• Bought and read 'Ca$hvertising'.
• Modified the ads in line with the advice in the book, and once they'd been approved, continued with testing. This time, the CTR was much higher
September 18
Impressions : 68,500
Clicks : 38
CTR : 0.055%
Continuing with testing
19th September
Impressions : 55,000
Clicks : 41
CTR : 0.074%
• First conversion
20 September
Impressions : 58,000
Clicks : 68
CTR : 0.117%
• 5 conversions
• Started another campaign targeting women – same three age groups
21 September
Impressions : 59,000
Clicks : 34
CTR : 0.057%
• 1 conversion
• Removed divorced/widowed
• Changed the frequency cap from 3 to 5
• Paused any creatives which had either no clicks, or a very low CTR, after 5,000 impressions and left the remaining creatives to run
22 September
Impressions : 62,500
Clicks : 53
CTR : 0.085%
• 2 conversions
• Reinstated divorced/widowed
• Changed the frequency cap back to 3
23 September
Impressions : 69,000
Clicks : 61
CTR : 0.088%
• 1 conversion
• Have paused all current campaigns whilst I give some thought as to how I can improve the CTR and conversion rate. Any help/advice on this particular point would be appreciated please – thanks
24 September (today)
• Started two more campaigns targeting men and women aged between 61 – 70
• 2 conversions so far today
I hope this information might be of use to someone. - I hope it all makes sense!
Like I said, I’d be grateful for any feedback please – in the meantime, I’m continuing with testing and will post back here with further results.
Thanks,
Sherrie
EDIT : September 25
Forgot to mention that I have spent a total of $168 to achieve 12 conversions, and earned $72, so the ROI is pretty dismal.
However, I wasn't sure I'd make anything at all, so I'm taking on board what I've learned and hoping it'll work better when I apply it in my next campaign.
Also, as per some very helpful advice from Ben, I've decided to stop the campaigns subject of this case study, and am starting over with what I hope will be a more profitable one.
Will post again here when I have some results.
