I don't have a specific technique for this, but there is something I like to do that allows me to come up with some really cool things...
I see that many people are brainstorming and exchanging ideas for campaigns, and that may be cool, but I personally don't like that type of thing... that's not my style.
I like to come up with things that no one is using, so what I do is to talk to my Facebook friends. Yes, I am a super annoying guy! Haha...
What I do is to get in touch with some of my friends and ask questions like "what's your favorite t-shirt?", "what t-shirt you would love to have?", "what you're most proud of?", "what hobbies have you been involved with recently?", etc... I just tell them I am looking for ideas for my campaigns and most of them are patient and take the time to help me.
Not a very professional technique, but you will b amazed with the outside the box ideas you can find this way.
You can target people in their 40's with a slogan like "Going 40 and Strong". OR.. target new moms with 6 month old babies with slogans like "Proud New Mom Of a Baby Girl".
You can target them on Facebook based on precise interest and then set up re-targeting and show them the ads again and again.
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